Manager, Campaign Operations at Forter

New York, New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, Technology, MarketingIndustries

Requirements

5+ years of experience in campaign operations, marketing operations, or demand generation within a B2B SaaS environment
Proven success in building and executing account-based, multi-channel digital campaigns targeting multiple personas and buying groups
Hands-on experience with Salesforce, HubSpot, LinkedIn and Google Ads, and Google Analytics (experience with Qlik, Glean, or Tofu HQ a plus)
Has used data-driven approaches to testing, optimization, and performance measurement
An ability to successfully drive projects forward by managing multiple stakeholders, competing interests, and deadlines
Experience developing and refining marketing processes and automation frameworks
Comfortable experimenting with and adopting AI tools to improve efficiency and performance
Clear, confident communication and collaboration skills — able to bridge technical and creative teams effectively
A self-starter who thrives in a fast-paced, high-growth environment and loves solving problems with data and technology

Responsibilities

Partner with regional Demand Gen Managers to plan and execute account-based, multi-channel campaigns targeting executive and operational personas, fuelling both new business and expansion pipeline
Oversee campaign execution and tracking, ensuring effective setup, targeting, and performance measurement
Manage and mentor a Campaign Operations Associate, providing direction, prioritization, and professional development, and manage contractor output as required
Own campaign processes and infrastructure, continuously improving workflows, data quality, and reporting accuracy
Use and optimize key marketing systems, including Salesforce, HubSpot, Google Analytics, and other digital platforms to track, measure, and report campaign effectiveness
Leverage AI and automation tools (e.g. Glean, Tofu HQ, Gemini, Clay) to increase campaign efficiency, personalization, and scalability
Analyze and communicate performance metrics to stakeholders, providing actionable insights and recommendations
Experiment and iterate, bringing fresh ideas for improving audience segmentation, channel mix, and campaign orchestration

Skills

Salesforce

HubSpot

Google Analytics

Campaign Management

Demand Generation

Account-Based Marketing

Marketing Automation

Data Analysis

Marketing Operations

Workflow Optimization

Performance Tracking

Forter

Fraud prevention and identity protection services

About Forter

Forter provides a range of services designed to protect online businesses from fraud and abuse. Its offerings include identity protection to prevent unauthorized access and fraudulent purchases, fraud management that allows businesses to make instant decisions to stop fraudsters, and abuse prevention to identify unauthorized resellers and coupon abusers. Additionally, Forter focuses on payment optimization to enhance trust with banks and improve transaction conversion rates while ensuring compliance with European regulations like PSD2. The company also automates chargeback recovery to help businesses dispute and win claims. Unlike many competitors, Forter operates on a B2B model, charging businesses based on their size and transaction volume, and aims to enhance revenue protection and customer experience for online retailers.

New York City, New YorkHeadquarters

2013Year Founded

$513.6MTotal Funding

SERIES_FCompany Stage

Cybersecurity, Financial ServicesIndustries

501-1,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Home Office Stipend

Unlimited Paid Time Off

Hybrid Work Options

Risks

Rising BNPL services complicate fraud detection and increase payment default risks.

Increased returns fraud challenges Forter's fraud prevention systems.

Shift to social media shopping introduces new fraud vectors for Forter to address.

Differentiation

Forter offers real-time, automated fraud prevention solutions for online merchants.

The company focuses on consumer-centric fraud prevention, enhancing customer experience and growth.

Forter's services include identity protection, fraud management, and payment optimization.

Upsides

Forter's AI enhancements improve decision capabilities, boosting fraud prevention effectiveness.

Partnerships with Shopify, Salesforce, and PwC enhance Forter's competitive positioning.

Integration with Gr4vy streamlines payments and mitigates risks for enterprise merchants.

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