Manager, Brand Partnerships at Universal Music Group

New York, New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Music, EntertainmentIndustries

Requirements

Experience in strategic/partnership marketing pertaining to music (or entertainment) industry
Demonstrated experience in bringing concepts to life through written presentations
Firm understanding in how to drive the new business process from concept, sale, and execution
Experience in media, entertainment, brand and/or agency industries required, music industry experience a plus
Strong organizational and time management skills: ability to handle multiple projects and meet deadlines
Self-starter, will take initiative with new projects, with ability to make cold calls
Professional demeanor in dealing with clients and co-workers
Advanced working knowledge of Microsoft Office Applications including Excel, PowerPoint, and Outlook with added benefit of Adobe software familiarity
Excellent writing and communications skills
Ability to travel as needed for partner meetings
Experience in working with talent and/or brands; familiarity within the brand and agency space, music industry, and how to optimally structure business development partnerships
Insatiable hustle and charisma

Responsibilities

Develop strategic marketing partnerships that mutually benefit both artist and brand
Responsible for brand relationship development, strategic pitches, and campaign execution
Collaborate with agency partners to define opportunities tailored to each artist opportunity
Develop multi-artist partnership platforms that extend across a prolonged period and multitude of artists
Create program P&L to maximize profitability and measure ROI
Manage efforts between label counterparts and artist management teams to ensure optimal execution of programs
Proactively communicate with brand, agency, property, and media to explore ongoing opportunities
Creating and managing relationships with brands and agencies throughout the US (with particular emphasis in New York)

Skills

Key technologies and capabilities for this role

Brand PartnershipsStrategic MarketingBusiness DevelopmentCampaign ExecutionP&L ManagementROI AnalysisRelationship ManagementArtist ManagementAgency CollaborationPitch Development

Questions & Answers

Common questions about this position

What experience is required for the Manager, Brand Partnerships role?

Required experience includes strategic/partnership marketing in the music or entertainment industry, bringing concepts to life through written presentations, driving new business from concept to execution, and experience in media, entertainment, brand, or agency industries with music as a plus.

Is this a remote position or does it require travel?

The role requires the ability to travel as needed for partner meetings, with emphasis on relationships throughout the US particularly in New York, but no specific remote or office policy is detailed.

What does the company culture emphasize for this role?

UMG values artistry, innovation, entrepreneurship, authenticity, drive, creativity, relationships, and a competitive environment within an entrepreneurial, global organization.

What salary or compensation is offered for this position?

This information is not specified in the job description.

What makes a strong candidate for this Manager, Brand Partnerships role?

A strong candidate has experience working with talent and/or brands, familiarity in the brand/agency space and music industry, insatiable hustle and charisma, strong organizational skills, self-starter ability with cold calling, professional demeanor, and excellent writing/communication skills.

Universal Music Group

Global music recording, publishing, and distribution

About Universal Music Group

Universal Music Group (UMG) operates as a major player in the global music industry, engaging in recording, publishing, and distribution across over 60 countries. The company works with a wide range of clients, from famous artists like Elton John and Taylor Swift to new and independent musicians. UMG's operations include selling physical and digital music, streaming services, licensing music for various media, and organizing live performances. The company signs artists to contracts, produces their music, and manages their publishing rights, while also offering marketing and promotional services to help artists expand their reach. UMG generates revenue through multiple channels, including music sales, streaming subscriptions, licensing fees, live performances, and merchandise. This diverse approach allows UMG to maintain its leadership position in the music market by providing comprehensive support to artists and capitalizing on various revenue opportunities.

Santa Monica, CaliforniaHeadquarters

1934Year Founded

$3,890.9MTotal Funding

IPOCompany Stage

Consumer Goods, EntertainmentIndustries

10,001+Employees

Benefits

Competitive Salary

401k

Flexible PTO

Medical, dental, visiion insurance

Student Loan Repayment Assistance & Tuition Reimbursement

Well-Being Allowance

Risks

Legal battle with Drake over 'pay-for-play' could harm UMG's reputation.

Downtown Music acquisition may face regulatory scrutiny, delaying expansion plans.

AI partnership with Amazon may not fully address evolving AI content challenges.

Differentiation

UMG leads the music industry with a diverse global presence in 60+ countries.

UMG's artist-centric streaming model enhances engagement and revenue for musicians.

UMG's strategic partnerships, like with Amazon, bolster innovation and content protection.

Upsides

UMG's acquisition of Downtown Music boosts its independent music sector presence.

Partnership with KLAY Vision positions UMG as a leader in AI-driven music innovation.

Collaboration with WPP enhances UMG's marketing capabilities and global reach.

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