Manager, Brand & Franchise Management (National Geographic) at The Walt Disney Company

Washington, District of Columbia, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Media, EntertainmentIndustries

Requirements

5+ years of experience in brand marketing, strategy, partnerships, or related fields at a comparable level
People management and leadership experience, including the ability to mentor, develop, and guide teams to achieve operational and strategic goals
Demonstrated experience executing cross-functional brand or marketing initiatives within matrixed organizations
Strong strategic and creative thinking paired with hands-on executional skills
Excellent communication and storytelling abilities
Data-driven mindset with the ability to translate insights into actionable plans
Proven ability to manage multiple priorities in a fast-paced environment
Global mindset and experience working across cultures
Bachelor’s degree in Marketing, Brand Management, Business, or a related field

Responsibilities

Support the execution of a unified global National Geographic brand strategy that aligns with business goals and mission
Use audience data, market trends, and competitive insights (in partnership with Disney Brand Research) to inform marketing strategies and optimize performance
Collaborate with regional brand and franchise teams to ensure alignment and consistent implementation of global strategies
Partner with the National Geographic Society on select brand initiatives to support brand and audience growth
Partner across verticals, regions, and lines of business to help deliver a “One National Geographic” brand approach
Build strong relationships with internal partners across Consumer Products, Publishing, Travel & Expeditions, and Disney Parks to support integrated brand strategies
Contribute to the growth of distinct National Geographic franchises that can be activated across multiple businesses
Manage the planning and execution of cross-platform brand initiatives (e.g., Earth Month campaigns) that elevate the National Geographic brand globally and drive audience engagement
Develop toolkits, guidelines, and marketing assets for use across internal and external partners
Support the rollout of brand campaigns in partnership with marketing, editorial, creative, communications, social, legal, and sales teams—ensuring alignment on timelines, KPIs, and creative standards
Help ensure consistency of messaging and visual identity across platforms and initiatives
Provide direct guidance, support, leadership to PM(s) while fostering a team culture of creativity, collaboration, high-trust and high-performance to deliver on business goals and expectations

Skills

Key technologies and capabilities for this role

Brand ManagementFranchise ManagementMarketing StrategyAudience EngagementMarket ResearchData AnalysisProject ManagementCross-functional CollaborationStrategic PlanningPartnership Development

Questions & Answers

Common questions about this position

What experience is required for the Manager, Brand & Franchise Management role?

Candidates need 5+ years of experience in brand marketing, strategy, partnerships, or related fields at a comparable level, along with people management and leadership experience.

What are the key responsibilities of this position?

The role involves supporting the execution of a unified global National Geographic brand strategy, collaborating with teams across the organization, managing cross-platform initiatives, and building relationships with internal partners.

What is the salary or compensation for this role?

This information is not specified in the job description.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What kind of company culture does this role involve?

The role fosters a team culture of creativity, collaboration, high-trust, and high-performance while providing direct guidance, support, and leadership to PM(s).