Brand Designer
Assured$130,000 - $150,000/year
Full Time
Junior (1 to 2 years)
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Social Media Marketing, Influencer Marketing, Marketing TechnologyIndustries
Requirements
- Proven experience mentoring design teams
- Experience delivering high-impact visual campaigns in the social media and influencer marketing space
- Strategic, creative thinker capable of leading visual storytelling and creative execution
- Ability to own visual identity of key marketing campaigns and establish creative standards
- Skills in art direction, visual execution, developing creative concepts, and visual strategies
- Proficiency in creating visual assets for websites, landing pages, email campaigns, social media, events, webinars, sales enablement, and marketing collateral
- Knowledge of design systems, templates, brand standards, and user experience
- Awareness of design trends, emerging technologies, and platform-specific best practices
- Leadership skills in managing teams, providing mentorship, conducting one-on-ones, performance reviews, goal-setting, workload distribution, and resource allocation
- Strong collaboration and presentation skills with executives, stakeholders, and cross-functional teams (e.g., copywriters, product marketers, web developers)
Responsibilities
- Oversee art direction and visual execution for major product launches and multi-channel marketing campaigns, ensuring cohesive visual storytelling across digital and print touchpoints
- Develop creative concepts and visual strategies that align with business objectives and brand positioning
- Collaborate with Creative Director to evolve Later's visual brand identity and design systems
- Present creative concepts and articulate rationale to executive stakeholders, incorporating feedback while maintaining creative vision
- Create compelling visual assets for websites and landing pages, email campaigns, social media content, events and webinars, sales enablement, and other marketing collateral
- Develop templates and design systems that enable scalable, consistent creative production
- Ensure all creative output meets Later's brand standards and delivers exceptional user experience
- Stay current on design trends, emerging technologies, and platform-specific best practices
- Lead and manage a team of brand designers, providing mentorship, professional development, and career growth opportunities
- Establish high quality standards for design execution, systems development, presenting and reviewing deliverables, and deadline-driven workflows
- Conduct regular one-on-ones, performance reviews, and goal-setting sessions with direct reports
- Foster a collaborative creative environment that encourages innovation and continuous improvement
- Manage workload distribution and resource allocation across the design team to meet project deadlines
- Lead creative brainstorming sessions and contribute strategic insights to campaign development
- Partner closely with copywriters, product marketers, web developers, and cross-functional teams
- Build team capabilities through coaching, feedback, and identifying skill development opportunities
- Ensure consistent application of Later's brand identity across all marketing channels and customer touchpoints
- Identify opportunities
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What does the Brand Design Manager role entail?
The role involves leading visual storytelling and creative execution across marketing initiatives, overseeing art direction for product launches and campaigns, creating visual assets for various channels, and developing design systems while collaborating with teams.
What skills and experience are required for this position?
The role requires a strategic, creative thinker with proven experience mentoring design teams and delivering high-impact visual campaigns in the social media and influencer marketing space, plus skills in art direction, visual strategy, asset creation, and presenting to executives.
Who does the Brand Design Manager report to?
The position reports to the Executive Creative Director.
Is this role remote or office-based?
This information is not specified in the job description.
What is the salary or compensation for this role?
This information is not specified in the job description.
Later
Social media management and influencer marketing tools
About Later
Later provides tools for social media marketing, focusing on helping marketers, brands, and influencers create engaging content and measure their results. Its main products include Later Influence, which automates influencer marketing campaigns and connects brands with influencers; Later Social Media Management, a tool for planning, scheduling, and analyzing social media posts; and Later Link in Bio, which allows users to drive traffic to multiple destinations from a single link in their bio. Unlike many competitors, Later emphasizes a subscription model that offers various service tiers, ensuring continuous updates and support for users. The company's goal is to establish the first "Social Revenue" platform, enabling clients to achieve predictable and measurable returns from their social media activities.
Vancouver, CanadaHeadquarters
2014Year Founded
$3.7MTotal Funding
SEEDCompany Stage
Consumer Software, Consumer GoodsIndustries
1,001-5,000Employees
Benefits
Hybrid work environment
Education & conference budget
Wellness spending account
Flexible hours & work schedule
Technology bonus
Annual company retreat
Vacation & wellness days
Parental leave top-up
Learning & development workshops
Stock options
Risks
Linktree's growth may overshadow Later's Link in Bio tool.
Integration of Mavely could distract from core offerings.
Instagram's video shift may require adaptation of Later's tools.
Differentiation
Later combines influencer marketing and social media management in a unified platform.
The company offers AI-powered social listening tools for actionable insights.
Later's acquisition of Mavely enhances its social commerce capabilities.
Upsides
AI-enhanced search optimizes influencer discovery and ROI for brands.
Social commerce trends offer new monetization opportunities for creators.
Later's partnerships with major social platforms expand its market reach.
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