Manager, Brand Communications (Temporary)

Position Overview

• Location Type: Preferred: New York City (Onsite)
• Employment Type: Temporary
• Duration: May 2025 - January 2026
• Salary: (Not provided in the description)

Minted is seeking a Brand Communications Manager (Temporary) to join our world-class Brand Communications team. In this role, you’ll drive media relations and paid media initiatives, helping elevate Minted’s brand presence across top-tier publications and channels. The ideal candidate is a strategic and results-driven PR professional with 5-7+ years of media relations experience (agency experience preferred). You have a proven track record of securing impactful media placements, managing complex projects under tight deadlines, and working cross-functionally to execute high-impact campaigns. Your strong media relationships, exceptional communication skills, and deep understanding of lifestyle consumer brands—especially in the wedding, retail and design industries—make you a perfect fit for this role. This position reports to the Senior Director, Brand Communications and works cross-functionally with the Influencer, Affiliate, Growth Marketing, Social and Brand Teams to drive effective and engaging communications and paid media strategies.

Requirements

• 5-7+ years of media relations experience
• Proven track record of securing impactful media placements
• Experience working in an agency environment (preferred)
• Strong media relationships
• Exceptional communication skills
• Deep understanding of lifestyle consumer brands (wedding, retail, and design industries)

Responsibilities

• Own the conceptualization and execution of PR strategies that align with brand priorities across Minted’s diverse business segments—including Moms, Weddings, and Art—to drive awareness, engagement, and measurable results.
• Develop and implement campaigns that meet KPIs while ensuring cohesive brand storytelling across all verticals.
• Proactively and consistently secure impactful media placements across print, digital, broadcast and social channels.
• Manage day-to-day inbound media requests in a timely manner, including sample requests, image inquiries, and fact checks.
• Execute paid media strategies to enhance brand visibility, including overseeing video production, managing talent integrations, and ensuring content aligns with brand strategy and campaign objectives.
• Execute talent and brand partnerships to drive meaningful awareness and engagement.
• Brainstorm, manage and execute creative pitch angles that align with business objectives.
• Analyze campaign performance and leverage insights to optimize strategy.
• Build and maintain media lists, proactively identifying new contacts and opportunities.
• Lead planning and execution for events, including press previews and partnership launches.
• Collaborate cross-functionally to ensure communications efforts align with marketing and business goals.

Application Instructions

• Please be advised that all official correspondences from our team will be sent from email addresses ending with "@minted.com".

Company Information

• Company: Minted
• Team: Brand Communications
• Reports To: Senior Director, Brand Communications
• Cross-functional Collaboration: Influencer, Affiliate, Growth Marketing, Social and Brand Teams