Senior Brand Designer - Art Director
Mercury- Full Time
- Senior (5 to 8 years)
Candidates should possess 5-7+ years of media relations experience, preferably within an agency setting, and a Bachelor’s degree. Strong experience in lifestyle consumer brands, particularly in the wedding, retail, and design industries, is required, along with the ability to secure impactful media placements and manage complex projects under tight deadlines.
The Brand Communications Manager will drive media relations and paid media initiatives to elevate Minted’s brand presence, develop and implement PR strategies aligned with brand priorities, secure impactful media placements across various channels, manage inbound media requests, execute paid media strategies including video production and talent integrations, brainstorm and execute creative pitch angles, analyze campaign performance, build and maintain media lists, lead planning and execution for events, and collaborate cross-functionally to ensure communications efforts align with marketing and business goals.
Online marketplace for independent artists' designs
Minted is an online marketplace that connects independent artists with customers looking for unique and high-quality designs. The platform offers a variety of products, including holiday cards, personalized stationery, art prints, gift wrap, and home decor items. Minted operates using a crowdsourcing model where artists submit their designs to a Design Challenge, and customers, along with other artists, vote on their favorites. The winning designs are produced and sold by Minted, allowing for a constantly updated selection of customer-approved products while supporting independent artists. Minted also has a membership program, Minted More, which provides discounts and exclusive access to products. Additionally, the company enhances the customer experience with services like free recipient addressing and high-quality printing options, setting it apart from other online retailers.