Manager, Audience Development at Universal Music Group

New York, New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Music, EntertainmentIndustries

Requirements

5+ years of experience in email marketing, with a deep appreciation and understanding of pop culture and the pop/rock music genre
Expertise in email and SMS marketing best practices, including customer segmentation, journey mapping, compliance, deliverability, and performance optimization
Strong analytical skills with the ability to interpret data and translate insights into action
Experience with personalization, customer journey building, and retention-driving strategies
Excellent organizational and project management skills, with the ability to manage multiple campaigns and deadlines
Strong communication skills with experience presenting data-driven insights to stakeholders and leadership
Must have a 'can do' attitude with an entrepreneurial mindset and be comfortable working in a dynamic, unstructured environment on complex projects
Experience with ESPs and Attentive is a plus, as well as basic knowledge of HTML and CSS
Experience in Adobe Suite (Photoshop, Illustrator, Dreamweaver, InDesign) required
Highly organized, detail-oriented, great at prioritizing, data-driven CRM marketing expert with passion for customer engagement and lifecycle marketing
Thrive in a fast-paced environment with strong understanding of email/SMS best practices, user journeys, and performance optimization
Highly analytical and strategic, yet creative in approach to personalization and audience segmentation, with eye for detail and proactive mindset

Responsibilities

Develop and execute a comprehensive email and SMS strategy, optimizing customer journeys, segmentation, and personalization to increase AOV, retention, and LTV
Own the email and SMS marketing calendar, ensuring timely execution of campaigns that support business goals
Continuously analyze performance data, implement testing strategies, and iterate on campaigns to maximize engagement and conversions
Partner with cross-functional teams, including eCommerce, Label, Creative, Analytics and Product, to drive cohesive marketing strategies
Drive learning and optimization through A/B testing, audience segmentation, and personalization tactics
Stay ahead of industry trends and best practices in targeted marketing and CRM strategies to innovate and enhance retention efforts
Provide regular reporting on email and SMS performance, delivering insights and recommendations to stakeholders and leadership
Be an authority on copy and design, leveraging data to drive fan engagement, loyalty and lifetime value
Contribute meaningful reports and analyses; translate analytical findings into clear, easily understandable, actionable insights that drive strong business strategy
Ideate, build, and manage effective omni-channel campaigns for artists and music fans, turning insights into strategic positions to achieve artist and label business goals

Skills

Key technologies and capabilities for this role

CRMEmail MarketingSMS MarketingAudience SegmentationPersonalizationData AnalysisA/B TestingCustomer Journey Optimization

Questions & Answers

Common questions about this position

What experience is required for the Manager, Audience Development role?

Candidates need 5+ years of experience in email marketing, along with expertise in email and SMS, and a deep appreciation for pop culture and the pop/rock music genre.

What key skills are needed for this position?

The role requires being a data-driven CRM marketing expert with strong analytical skills, creativity in personalization and audience segmentation, and knowledge of email/SMS best practices, user journeys, and performance optimization.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What makes a strong candidate for this Manager, Audience Development role?

A strong candidate is creative, collaborative, highly organized, detail-oriented, great at prioritizing, data-driven, analytical, strategic, and proactive, with a passion for customer engagement and the music industry.

Universal Music Group

Global music recording, publishing, and distribution

About Universal Music Group

Universal Music Group (UMG) operates as a major player in the global music industry, engaging in recording, publishing, and distribution across over 60 countries. The company works with a wide range of clients, from famous artists like Elton John and Taylor Swift to new and independent musicians. UMG's operations include selling physical and digital music, streaming services, licensing music for various media, and organizing live performances. The company signs artists to contracts, produces their music, and manages their publishing rights, while also offering marketing and promotional services to help artists expand their reach. UMG generates revenue through multiple channels, including music sales, streaming subscriptions, licensing fees, live performances, and merchandise. This diverse approach allows UMG to maintain its leadership position in the music market by providing comprehensive support to artists and capitalizing on various revenue opportunities.

Santa Monica, CaliforniaHeadquarters

1934Year Founded

$3,890.9MTotal Funding

IPOCompany Stage

Consumer Goods, EntertainmentIndustries

10,001+Employees

Benefits

Competitive Salary

401k

Flexible PTO

Medical, dental, visiion insurance

Student Loan Repayment Assistance & Tuition Reimbursement

Well-Being Allowance

Risks

Legal battle with Drake over 'pay-for-play' could harm UMG's reputation.

Downtown Music acquisition may face regulatory scrutiny, delaying expansion plans.

AI partnership with Amazon may not fully address evolving AI content challenges.

Differentiation

UMG leads the music industry with a diverse global presence in 60+ countries.

UMG's artist-centric streaming model enhances engagement and revenue for musicians.

UMG's strategic partnerships, like with Amazon, bolster innovation and content protection.

Upsides

UMG's acquisition of Downtown Music boosts its independent music sector presence.

Partnership with KLAY Vision positions UMG as a leader in AI-driven music innovation.

Collaboration with WPP enhances UMG's marketing capabilities and global reach.

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