Local Market Outreach - Australia at Ledger

Sydney, New South Wales, Australia

Ledger Logo
Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Cryptocurrency, BlockchainIndustries

Requirements

  • Passion for crypto and digital assets
  • Deep involvement with the Australian market
  • Hungry for results and driven to achieve impactful outcomes
  • Enthusiasm for the Ledger brand and mission

Responsibilities

  • Engaging in 360° local partnerships to drive acquisition/engagement/retention
  • Local activations and amplification of Ledger’s brand, including local events and community engagement
  • Recruiting and engaging ambassadors/KOLs/influencers
  • Engaging with local media and coordinating local PR efforts
  • Assisting with retailers, influencers, affiliates, NFT, crypto, and non-crypto partners
  • Feeding insights to the International Development team and fostering Australia’s internal comprehension
  • Collaborating with Ledger’s other divisions
  • Sourcing engaging consumer and market stories to fuel Ledger’s local PR and communication efforts
  • Engaging with centrally led programs to deliver last-mile market relevance

Skills

Crypto
Digital Assets
Partnerships
Community Engagement
Influencers
KOLs
Ambassadors
PR
Media Engagement
Events
Retailers
NFT
Market Insights
Local Activations

Ledger

Digital asset security and management solutions

About Ledger

Ledger specializes in the security and management of digital assets and Web3 technologies. The company offers a range of hardware wallets, including the Ledger Stax, Nano S Plus, and Nano X, which allow users to securely store and manage their cryptocurrencies. These wallets work by keeping private keys offline, ensuring that users have full control over their digital assets while protecting them from online threats. Ledger differentiates itself from competitors by securing 20% of the world's crypto assets and serving over 100 financial institutions, making it a trusted name in the industry. The company's goal is to empower individuals and institutions to achieve financial freedom by providing secure and user-friendly solutions for buying, storing, and managing crypto assets.

Paris, FranceHeadquarters
2014Year Founded
$568.4MTotal Funding
SERIES_CCompany Stage
Cybersecurity, Crypto & Web3, Financial ServicesIndustries
501-1,000Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Stock Options
Paid Vacation
Hybrid Work Options
Wellness Program
Company Social Events
Commuter Benefits

Risks

MoonPay and PayPal partnership increases competition in crypto purchases.
High price of Ledger Flex may hinder consumer adoption.
Third-party integrations like THORChain could introduce security vulnerabilities.

Differentiation

Ledger's proprietary technology secures 20% of global crypto assets.
Ledger's hardware wallets feature unique E Ink screens for NFT display.
Ledger Enterprise offers a comprehensive digital asset custody solution for institutions.

Upsides

Ledger's collaboration with MoonPay simplifies crypto purchases for users.
The Ledger Flex wallet appeals to tech-savvy consumers with advanced features.
Ledger's 'Proof of You' initiative integrates AI with blockchain security.

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