Linear Sales Planner at The Walt Disney Company

New York, New York, United States

The Walt Disney Company Logo
Not SpecifiedCompensation
Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Media, Advertising, EntertainmentIndustries

Requirements

  • 2+ years of professional experience; media sales planning and/or buying experience strongly preferred
  • Excitement to work in a collaborative Ad Sales team environment
  • Positive demeanor and approach when handling day-to-day tasks
  • Ability to effectively problem-solve and multi-task
  • Strong attention to detail and robust organizational skills
  • Excellent verbal and written communication skills
  • Embodies an eager-to-learn attitude with a drive to take on new responsibilities
  • Experience working across Microsoft Suite, with proficiency in Excel and PowerPoint required
  • Proficiency in media math and terminology is advantageous
  • Familiarity with sales systems

Responsibilities

  • In designated DAS systems, support a dedicated book(s) of business, managing the RFP process from proposal generation to order entry all the way through liability satisfaction and deal closure
  • As one of multiple key contacts for external clients, provide customer service across the life of the deal
  • Partner closely with both the AM and Ad Ops teams to ensure clean campaign execution
  • Update agency partners on delivery against contracted goals, the need for unit changes v “as booked” and address any client reporting needs
  • Applying business direction from internal constituents, especially RYM, in response to the RFP “ask” across assigned Disney brands and business verticals, collaborate with internal departments from Research to Solutions to Traffic and Finance to ensure deal preferred handling/satisfaction
  • Identify means by which to both best satisfy agency needs and maximize opportunity for DAS
  • Partner internally with Sales and Revenue Management to implement packaging and pricing strategy, as defined by Revenue Management ratecards and guidelines
  • Manage daily maintenance of active deals and build media plans for Upfront and Scatter deals
  • Maintain the pipeline in collaboration with your Sales team
  • Execute budget revisions including incremental spend, optimizations, makegoods, and cancellations
  • Provide account and planning subject matter expertise on advertisers’ specific preferences
  • Collaborate with internal and external teams to accomplish client needs and meet/exceed internal goals
  • Analyze campaign delivery and assign make-good inventory
  • Partner closely with Account Management to execute campaigns, maximize delivery against contracted goals, and address client reporting needs
  • Communicate effectively with agency contacts to address RFP deliverables and ad hoc requests
  • Manage priorities autonomously and effectively across multiple internal stakeholders and books of business

Skills

Sales Planning
RFP Management
Media Planning
Pipeline Management
Budget Revisions
Campaign Delivery
Make-goods
Ad Sales
Cross-functional Collaboration
Client Reporting
Pricing Strategy
Order Entry

The Walt Disney Company

Leading producers & providers of entertainment and information

About The Walt Disney Company

N/AHeadquarters
1923Year Founded
N/ACompany Stage
10,001+Employees

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