Lifecycle Marketing Technologist at SoundCloud

New York, New York, United States

Apply Now

Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Music, TechnologyIndustries

Requirements

5+ years of experience in lifecycle marketing, growth marketing, marketing technology, or similar role at a consumer subscription business
Strong proficiency in SQL and experience querying large datasets (BigQuery experience strongly preferred)
Hands-on experience with marketing automation and CRM platforms such as Braze, Marketo, or MoEngage
Ability to write templating code (Liquid, Jinja, or similar) for dynamic content personalization
Demonstrated ability to analyze campaign performance and translate data into strategic recommendations
Experience developing automated, trigger-based notification strategies
Experience with Kafka or event-streaming architectures
Background in subscription-based businesses or consumer technology
Familiarity with recommendation systems or personalization engines
Experience with SatSig or similar product testing and experimentation tools
Constantly asking questions, digging into data, and seeking to understand user behavior and product opportunities
Build strong relationships across teams and work effectively with both technical and non-technical partners
Can design rigorous tests, interpret complex data, and communicate findings clearly to diverse audiences
Identify opportunities independently and drive initiatives forward

Responsibilities

Collaborate with the Director of Lifecycle to develop and execute a comprehensive automated notification strategy with a focus on increasing MAU and subscription conversions
Identify opportunities for personalized engagement by analyzing user behavior, cohort performance, and lifecycle stage transitions
Partner with Product teams to understand feature launches and product gaps to translate them into targeted notification campaigns
Build, test, and optimize automated notification campaigns using CRM platforms (Braze, Marketo, MoEngage)
Write templating logic using Liquid, Jinja, or similar languages to create dynamic, personalized messaging experiences
Query and analyze data in BigQuery to segment audiences, measure campaign performance, and extract actionable insights
Design and implement A/B tests to continuously improve notification performance across channels (push, email, in-app)
Work closely with Data and Recommendation Engineering teams to request features, integrations, and data support
Collaborate with the data analysts and technical specialists to implement sophisticated campaign analysis mechanics and dashboards
Build strong relationships with stakeholders across Product, Engineering, and Analytics to identify growth opportunities
Monitor and report on key metrics including MAU, subscription conversions, retention rates, engagement rates, and overall lifecycle health
Conduct deep-dive analyses to understand campaign effectiveness and user behavior patterns
Translate complex data findings into clear recommendations and actionable strategies

Skills

Braze

Marketo

MoEngage

Liquid

Jinja

BigQuery

A/B Testing

SQL

Push Notifications

Email Marketing

In-App Messaging

Data Segmentation

Cohort Analysis

SoundCloud

Digital music streaming platform for creators

About SoundCloud

SoundCloud is a digital music streaming platform that allows users to listen to a vast library of over 265 million music tracks for free. Users can access music online, making it a popular choice for individual listeners, artists, bands, DJs, and audio creators. The platform operates on a multifaceted business model, offering a free tier with ads and premium subscription plans like SoundCloud Go and SoundCloud Go+, which provide ad-free listening, offline access, and higher audio quality. Additionally, SoundCloud has a monetization program called SoundCloud Premier, which enables artists to earn money from their tracks through ad revenue and fan support. This focus on both music consumers and creators, along with its extensive library and community of content creators, sets SoundCloud apart from its competitors. The company's goal is to enrich the music experience for users while providing opportunities for artists to monetize their work.

Berlin, GermanyHeadquarters

2007Year Founded

$450.8MTotal Funding

SERIES_GCompany Stage

Consumer Software, EntertainmentIndustries

501-1,000Employees

Benefits

Comprehensive health benefits including medical, dental, and vision plans, as well as mental health resources

Robust 401k program

Employee Stock Ownership Plan

Generous professional development allowance

Interested in a gym membership, photography course or book? We have a Creativity and Wellness benefit!

Flexible vacation and public holiday policy where you can take up to 35 days of PTO annually

16 paid weeks for all parents (birthing and non-birthing), regardless of gender, to welcome newborns, adopted and foster children

Various snacks, goodies, and 2 free lunches weekly when at the office

Risks

Cheaper artist plans may reduce revenue per user without a subscriber increase.

SoundCloud's merch store faces competition from established platforms like Bandcamp and Teespring.

New algorithms may face backlash if perceived as unfair or ineffective by artists.

Differentiation

SoundCloud offers a unique social platform for creators to connect with fans globally.

The platform's vast library of 265 million tracks sets it apart from competitors.

SoundCloud's artist monetization program, SoundCloud Premier, attracts a diverse creator community.

Upsides

AI-driven music tools enhance user engagement with personalized experiences and innovative content.

'Fan-powered' Buzzing Playlists increase user interaction by spotlighting emerging artists.

The beta merchandise program provides additional revenue streams, enhancing artist loyalty.

Land your dream remote job 3x faster with AI

Try Jobo Free