Lead Sales Development Representative - EMEA at Cohere

London, England, United Kingdom

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

AI, Technology, Enterprise SoftwareIndustries

Requirements

3+ years as an SDR in B2B tech, with a proven track record of exceeding quotas in EMEA markets
Mastery of cold outreach (phone, email, social) and CRM tools
Data-driven mindset: Analyze performance metrics to refine strategies
Collaboration: Seamless partnership with AEs and marketing
Obsessed with sales development—not afraid to roll up your sleeves
Strategic thinker who builds systems while excelling in execution
Passion for AI/enterprise tech
Autonomy and initiative to thrive as an individual contributor with leadership qualities

Responsibilities

Own Pipeline Generation: Consistently hit/exceed quarterly targets through strategic cold outreach to executive buyers in EMEA
Collaborate with AEs: Partner with Account Executives to align on ICPs, refine messaging, and ensure seamless lead handoffs
Optimize Outreach: A/B test cadences, craft compelling narratives, and leverage tools to maximize response rates
Build Scalable Systems: Document processes, track KPIs, and identify opportunities to streamline workflows—laying the groundwork for future SDR teams
Regional Expertise: Adapt tactics for EMEA focus markets while maintaining a unified go-to-market strategy

Skills

Key technologies and capabilities for this role

Cold OutreachPipeline GenerationA/B TestingSales CadencesLead QualificationKPI TrackingSales Process DocumentationExecutive EngagementCRMSales Tools

Questions & Answers

Common questions about this position

What is the work location or arrangement for this role?

The position is hybrid.

What experience is required for this Lead SDR role?

You need 3+ years as an SDR in B2B tech with a proven track record of exceeding quotas in EMEA markets.

What key skills are needed for this position?

Mastery of cold outreach (phone, email, social) and CRM tools, a data-driven mindset to analyze performance metrics, and strong collaboration with AEs and marketing are required.

What is the company culture like at Cohere?

Cohere obsesses over what they build, works hard and moves fast for customers, values top talent in research, engineering, and design, and emphasizes diverse perspectives for great products.

What makes a strong candidate for this role?

Candidates with 3+ years SDR experience exceeding quotas in EMEA, mastery of cold outreach and CRM, data-driven mindset, collaboration skills, and a passion for AI/enterprise tech who thrive in high-autonomy roles will stand out; imperfect alignment is still welcome.

Cohere

Provides NLP tools and LLMs via API

About Cohere

Cohere provides advanced Natural Language Processing (NLP) tools and Large Language Models (LLMs) through a user-friendly API. Their services cater to a wide range of clients, including businesses that want to improve their content generation, summarization, and search functions. Cohere's business model focuses on offering scalable and affordable generative AI tools, generating revenue by granting API access to pre-trained models that can handle tasks like text classification, sentiment analysis, and semantic search in multiple languages. The platform is customizable, enabling businesses to create smarter and faster solutions. With multilingual support, Cohere effectively addresses language barriers, making it suitable for international use.

Toronto, CanadaHeadquarters

2019Year Founded

$914.4MTotal Funding

SERIES_DCompany Stage

AI & Machine LearningIndustries

501-1,000Employees

Risks

Competitors like Google and Microsoft may overshadow Cohere with seamless enterprise system integration.

Reliance on Nvidia chips poses risks if supply chain issues arise or strategic focus shifts.

High cost of AI data center could strain financial resources if government funding is delayed.

Differentiation

Cohere's North platform outperforms Microsoft Copilot and Google Vertex AI in enterprise functions.

Rerank 3.5 model processes queries in over 100 languages, enhancing multilingual search capabilities.

Command R7B model excels in RAG, math, and coding, outperforming competitors like Google's Gemma.

Upsides

Cohere's AI data center project positions it as a key player in Canadian AI.

North platform offers secure AI deployment for regulated industries, enhancing privacy-focused enterprise solutions.

Cohere's multilingual support breaks language barriers, expanding its global market reach.

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