Lead, Product Merchant Streetwear FTW - Jordan EMEA at Nike

Hilversum, North Holland, Netherlands

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Sportswear, Streetwear, Retail, FashionIndustries

Requirements

Proven experience in leading merchandising and/or with extensive sales experience, with a strong understanding of the EMEA marketplace
A desire to simplify and the ability to translate complex strategies into simple and concrete plans
Meaningful experience and thorough understanding of the sport and streetwear industry and culture (product, retail, merchandising, competitors)
Ability to work with peers, cross functional partners, and senior management on all aspects of the business within a matrix organizational set-up
Strategic thinking, able to evolve and drive change combining both art and science
A clear understanding of the EMEA consumer, marketplace and trends
Ability to deliver results against tight and complex timelines with competing priorities
Strong business orientation, analytical appetence, and retail math mastering
Validated track-record of successful stakeholder relationship and influencing skills
A forward looking, optimistic and curious attitude with a clear bias for action

Responsibilities

Leverage consumer insights and marketplace data to champion the voice of consumers and influence stakeholders
Drive the strategic intent of each product franchise within the coordinated marketplace, ensuring segmentation and differentiation within channels and accounts, in partnership with Channel Merchants and Sales representatives
Handle a healthy, diverse and profitable product mix, through effective coordination of the assortment, buy and trade decisions, in partnership with planning teams
Craft and deliver important product journeys to build long term profitable franchises to help build a balanced and diversified product portfolio
Deliver insights and compelling briefs both to Global Merchandising and the Regional Product Engine (GEL) to create hyperlocal products
Drive the CODE gates (calendar) and partner with x-functional counterparts to bring the strategy to life from a product and assortment perspective
Define and land the strategic product & merchandising plans for EMEA, from future season assortments / Line planning informed by consumer insights and market data to seasonal hand-over to the full Marketplace teams, with a clear assortment vision by channel of distribution
Master the CODE (calendar) process and handle a wide and diverse portfolio of stakeholders with effective influencing and strong communication skills

Skills

Key technologies and capabilities for this role

MerchandisingLine PlanningConsumer InsightsMarket AnalysisStakeholder ManagementStrategic PlanningCross-Functional CollaborationData-Driven Decision MakingEMEA MarketStreetwear IndustryFootwearSalesChannel Strategy

Questions & Answers

Common questions about this position

What experience is required for the Footwear Streetwear Lead Merchant role?

Proven experience in leading merchandising or extensive sales experience is required, along with a strong understanding of the EMEA marketplace, sport and streetwear industry, and EMEA consumer trends.

Who will this role report to and work with?

This role reports to the Director, Streetwear Merchandising - Jordan EMEA and partners with key stakeholders including other Streetwear Lead Merchants, Global Merchandising, Channel merchandising, Sales, Brand, Planning, and Operations.

What are the key responsibilities of this position?

Responsibilities include defining strategic product and merchandising plans for EMEA, driving the CODE calendar process, leveraging consumer insights to influence stakeholders, ensuring channel segmentation, and managing a profitable product mix in partnership with planning teams.

What skills make a strong candidate for this role?

Strong candidates have strategic thinking, effective influencing and communication skills, analytical abilities with retail math mastery, ability to simplify complex strategies, and a curious, action-oriented mindset with a bias for data-driven decisions.

Is the salary or compensation mentioned for this position?

This information is not specified in the job description.

Nike

Designs and sells athletic footwear and apparel

About Nike

Nike designs, manufactures, and sells a variety of footwear, apparel, equipment, and accessories aimed at athletes, fitness enthusiasts, and everyday consumers. Their products are created to be stylish and performance-oriented, catering to the needs of a diverse clientele. Nike operates through multiple sales channels, including retail stores, online platforms, and third-party retailers, and enhances its brand image through endorsements from well-known athletes and sports teams. A key aspect of Nike's approach is its membership program, which offers exclusive access to products and content, fostering a deeper connection with consumers. Unlike many competitors, Nike places a strong emphasis on sustainability and corporate responsibility, integrating these values into its operations and product development. The company's goal is to continue growing by creating products that resonate with consumers while promoting positive social and environmental impact.

Beaverton, OregonHeadquarters

1964Year Founded

IPOCompany Stage

Consumer Software, Social Impact, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Remote Work Options

Flexible Work Hours

Risks

Emerging sportswear brands increase competition through digital marketing and direct sales.

Rising raw material costs could impact Nike's profit margins.

Consumer backlash over labor practices could harm Nike's brand reputation.

Differentiation

Nike integrates electronics into footwear for active recovery, enhancing product innovation.

The company capitalizes on retro designs, appealing to nostalgic consumers.

Nike's strong brand loyalty is bolstered by high-profile athlete endorsements.

Upsides

Nike's partnership with Oaklands Wolves boosts brand visibility among younger demographics.

Significant investments indicate strong investor confidence in Nike's growth prospects.

Nike's recognition as a socially responsible stock appeals to environmentally conscious investors.

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