Lead Product Marketing Manager at LiveRamp

San Francisco, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Marketing, Data PrivacyIndustries

Requirements

5+ years in B2B/SaaS product marketing with proven GTM impact in fast-growth environments
A clear, concise storyteller who can demystify identity/data for both executives and practitioners
Customer-obsessed: deep understanding of personas, journeys, and value messaging by stage
Strong cross-functional collaborator with Product, Sales/Commercial, and Marketing
Bias to action: excellent program leadership, speed over perfection, iterate and learn
Hands-on enablement builder who experiments with formats/tools to drive effectiveness
Deep familiarity with martech/adtech or data collaboration
Type S (Startup) DNA: smart, ethical, friendly, hardworking, proactive
Bonus: Certifications in Marketing, PMM, GTM, AI
Bonus: Experience working with global teams

Responsibilities

Build and run GTM for new products/features—from positioning, messaging, naming, and packaging to enablement, launch, and adoption
Align cross-functional teams (Product, Pricing, Commercial, Marketing, and Data Ethics) around a single story and plan
Partner with peer PMMs and Solutions Marketers on cross-portfolio narratives and offers
Craft compelling stories that translate identity and data into clear business outcomes for exec and technical buyers
Create high-impact external content (thought leadership, use cases, demos) mapped to personas and funnel stages
Manage your portfolio across the lifecycle to drive post-launch success and expansion
Enable commercial teams with training, product toolkits, and materials that move metrics
Lead and support marquee moments, e.g., semi-annual platform launches and RampUp
Define, track, and report KPIs to guide decisions and optimize GTM
Be a subject-matter expert for Identity and Data Marketplace

Skills

Key technologies and capabilities for this role

Product MarketingGo-To-MarketPositioningMessagingGTM StrategyCross-Functional AlignmentProduct LaunchContent CreationEnablementIdentity SolutionsData Marketplace

Questions & Answers

Common questions about this position

What experience level is required for the Lead Product Marketing Manager role?

The role requires 5+ years in B2B/SaaS product marketing with proven GTM impact in fast-growth environments.

What are the key responsibilities of this position?

You'll build and run GTM for new products/features, align cross-functional teams, craft compelling stories, create high-impact content, enable commercial teams, and track KPIs for Identity and Data Marketplace portfolios.

What is the salary or compensation for this role?

This information is not specified in the job description.

Is this a remote position or what is the location policy?

This information is not specified in the job description.

What does the company culture feel like at LiveRamp?

The GTM team moves fast, sweats the details, and has a lot of fun doing work that matters.

LiveRamp

Identity platform for people-based marketing

About LiveRamp

LiveRamp offers an identity platform that connects people, data, and devices for effective marketing. This platform supports people-based marketing, allowing businesses to target their audiences more accurately. LiveRamp operates on a subscription model, providing services like data onboarding and identity resolution to help clients unify and analyze their data. The company aims to empower businesses to use data responsibly while enhancing customer experiences.

San Francisco, CaliforniaHeadquarters

2011Year Founded

$15.6MTotal Funding

IPOCompany Stage

Data & Analytics, Consumer SoftwareIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Company Match

Remote Work Options

Unlimited Paid Time Off

Paid Holidays

Paid Parental Leave

Employee Stock Purchase Plan

Wellness Program

Risks

Competitors' adoption of data clean rooms may dilute LiveRamp's market share.

DIRECTV partnership success depends on streaming platform user growth.

Life360's ad business growth could conflict with LiveRamp's existing clients.

Differentiation

LiveRamp offers a fully interoperable infrastructure for end-to-end addressability.

The platform ensures safe and responsible consumer data usage, crucial in today's privacy-conscious world.

LiveRamp's subscription model provides clients with data onboarding, identity resolution, and connectivity.

Upsides

Growing demand for data clean rooms enhances LiveRamp's market position.

Phasing out of third-party cookies boosts interest in identity resolution solutions.

Partnerships with streaming platforms expand LiveRamp's digital advertising reach.

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