Lead Product Marketing – FirstNet and Public Sector Messaging at AT&T

Dallas, Texas, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Telecommunications, Public SafetyIndustries

Requirements

Bachelor's degree (typically required)
6+ years of experience in similar area of responsibility
Public Safety marketing experience
Product knowledge of solutions for Public Safety (inclusive of priority and preemption, mission critical solutions, and mobility)
Advanced writing and messaging skills
Ability to develop and write effective marketing briefs
Understanding of data and performance metrics; proficiency with systems like PowerBI and Tableau
Advanced project management experience
Understanding of large marketing organizations and critical functions
Management of cross-functional teams and projects
Excellent communication skills
Highly collaborative and works well in an agile environment
Executive presence to inspire confidence and trust with partners
Change agent and motivator able to achieve alignment to a shared vision
Highly organized and accountable
Strategic and operational; able to think through strategic challenges and build ground-up solutions
Ability to build strong working relationships with key partners across Marketing & Growth Organization, Product, Sales, FirstNet and Public Sector, and other key functions
Office presence minimum of 5 days per week in Dallas, TX (no relocation offered)

Responsibilities

Understand and develop FirstNet public safety audience messaging for use across a variety of marketing channels and campaigns
Use customer and industry insights to understand audience needs
Use product knowledge to bridge problems and solutions through compelling, bold, and strategic messaging
Understand data and performance metrics to help optimize campaigns

Skills

PowerBI

Tableau

Marketing Briefs

Advanced Writing

Public Safety Marketing

Product Marketing

Project Management

Cross-Functional Teams

Agile Environment

AT&T

Telecommunications services including wireless and broadband

About AT&T

AT&T provides telecommunications services, including wireless communications, broadband internet, and digital television, primarily in the United States. Its 5G network offers faster data speeds and more reliable connections, although availability can vary. The company caters to both individual consumers and businesses, offering various subscription plans that include options for unlimited data and bundled services that combine internet, TV, and phone. AT&T generates revenue mainly through subscription fees, device sales, and its streaming service, DIRECTV STREAM, which adds to its diverse offerings. In a competitive market, AT&T distinguishes itself with its extensive service range and strong brand presence.

Dallas, TexasHeadquarters

1876Year Founded

$43.3MTotal Funding

IPOCompany Stage

Consumer Software, EntertainmentIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Sick Leave

Paid Holidays

Paid Parental Leave

Adoption Assistance

Disability Insurance

Life Insurance

Employee Assistance Programs

Wellness Program

Employee Discounts

Risks

The customer service guarantee may increase financial liabilities due to compensation for outages.

A recent data breach could damage AT&T's reputation and lead to customer churn.

Resistance to replacing landlines may impact customer retention and satisfaction.

Differentiation

AT&T offers a unique customer service guarantee, setting it apart from competitors.

The company is expanding its fiber network, enhancing broadband offerings in underserved areas.

AT&T's 'Phone-Advanced' device aligns with the trend of replacing traditional landlines.

Upsides

AT&T's fiber network expansion could provide a competitive edge in broadband services.

The new customer service guarantee may attract customers from competitors lacking similar assurances.

Collaboration with The Arc enhances AT&T's brand image through corporate social responsibility.

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