Lead Product Marketing at AT&T

Atlanta, Georgia, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

NoVisa

TelecommunicationsIndustries

Requirements

Bachelor’s degree (BS/BA) desired
5+ years of related experience
Preferred: 10 years' experience in wireless industry (prepaid desirable), product management (developing detailed requirements for new offers/services/functionality, customer journey mapping, analytical skills/data analysis & interpretation), product marketing (developing creative, directing agency work, managing production & fulfillment; copy writing skills a plus)
Office presence minimum of 5 days per week in posted location(s); no relocation offered

Responsibilities

Conduct and analyze investigative studies: Manage comprehensive studies to evaluate market share, effectiveness of current marketing and sales programs, and feasibility of new products; utilize statistical tools to interpret data and provide actionable insights and strategic recommendations
Develop and present research findings: Create detailed reports summarizing research outcomes and present to marketing management and stakeholders using clear visual aids
Facilitate effective marketing plans: Collaborate with marketing management to develop and refine marketing plans and programs based on research insights, ensuring alignment with strategic goals and market opportunities
Consult on marketing opportunities: Provide expert consultation at all levels of marketing to identify and capitalize on new opportunities and assess departmental improvements
Other duties as assigned: Continuous monitoring of market trends, secondary data analysis, customer segmentation, journey mapping, and support for marketing and research functions
Design, develop, and implement launch strategies and marketing programs to position products/services, drive customer engagement, and support sales growth

Skills

Product Marketing

Market Research

Statistical Analysis

Data Interpretation

Marketing Strategy

Customer Segmentation

Journey Mapping

Launch Strategies

Sales Enablement

Visual Aids

Stakeholder Presentation

AT&T

Telecommunications services including wireless and broadband

About AT&T

AT&T provides telecommunications services, including wireless communications, broadband internet, and digital television, primarily in the United States. Its 5G network offers faster data speeds and more reliable connections, although availability can vary. The company caters to both individual consumers and businesses, offering various subscription plans that include options for unlimited data and bundled services that combine internet, TV, and phone. AT&T generates revenue mainly through subscription fees, device sales, and its streaming service, DIRECTV STREAM, which adds to its diverse offerings. In a competitive market, AT&T distinguishes itself with its extensive service range and strong brand presence.

Dallas, TexasHeadquarters

1876Year Founded

$43.3MTotal Funding

IPOCompany Stage

Consumer Software, EntertainmentIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Sick Leave

Paid Holidays

Paid Parental Leave

Adoption Assistance

Disability Insurance

Life Insurance

Employee Assistance Programs

Wellness Program

Employee Discounts

Risks

The customer service guarantee may increase financial liabilities due to compensation for outages.

A recent data breach could damage AT&T's reputation and lead to customer churn.

Resistance to replacing landlines may impact customer retention and satisfaction.

Differentiation

AT&T offers a unique customer service guarantee, setting it apart from competitors.

The company is expanding its fiber network, enhancing broadband offerings in underserved areas.

AT&T's 'Phone-Advanced' device aligns with the trend of replacing traditional landlines.

Upsides

AT&T's fiber network expansion could provide a competitive edge in broadband services.

The new customer service guarantee may attract customers from competitors lacking similar assurances.

Collaboration with The Arc enhances AT&T's brand image through corporate social responsibility.

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