Lead - Product Marketing at FreshBooks

Chennai, Tamil Nadu, India

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Software, SaaS, Customer Experience, Employee ExperienceIndustries

Requirements

Any graduate degree with 7-9 years of product marketing experience, preferably in B2B SaaS marketing in global technology companies
Ability to understand tech and business software, including buyer behavior and ideal customer profiles, and translate tech content into marketing material
Ability to effectively lead, inspire, and mentor teammates and indirect reports
Proven experience creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc
Excellent English written, verbal, and presentation skills, with an eye for quality and attention to detail
Strength in collaborating with cross-functional teams across geographies, including executive management, product management, operations, sales, and marketing

Responsibilities

Product messaging and positioning – Develop product positioning and messaging that resonates with customers and differentiates our organization in the market
Content Development – Conceptualize and create educational product and solution content for a variety of platforms
Sales enablement – Communicate value proposition and provide high-value sales tools, training, and collateral
Product and feature adoption – Drive adoption of the product and features amongst the customer base
Marketing enablement - Work with growth teams across the company to convey strategic vision and partner in campaign execution
Be the voice of the customer - Enable product teams by being the internal voice of the customer
Evangelism – Serve as a company spokesperson and go-to thought leader for the product
Project management – Drive projects forward through effective cross-functional collaboration

Skills

Key technologies and capabilities for this role

Product MarketingB2B MarketingProduct PositioningMessagingContent DevelopmentSales EnablementGo-to-Market Strategy

Questions & Answers

Common questions about this position

Is this position remote or on-site?

This is an on-site position.

What is the salary range for this role?

This information is not specified in the job description.

What experience and skills are required for the Lead, Product Marketing role?

Candidates need 7-9 years of product marketing experience in B2B SaaS, preferably in global technology companies, with skills in product messaging, content development, sales enablement, understanding tech/business software and buyer behavior, leadership, and project management.

What is the company culture like at Freshworks?

Freshworks emphasizes a people-first approach to AI, building uncomplicated service software for exceptional customer and employee experiences, with a fresh vision focused on real impact and global collaboration among over 4,500 employees.

What makes a strong candidate for this Product Marketing Lead position?

A strong candidate has 7-9 years of B2B SaaS product marketing experience in global tech companies, proven success with emerging products and go-to-market strategies, leadership skills to mentor teams, and expertise in product positioning, content creation, sales enablement, and cross-functional collaboration.

FreshBooks

Cloud-based accounting software for businesses

About FreshBooks

FreshBooks provides cloud-based accounting software aimed at simplifying financial management for small to medium-sized businesses and self-employed professionals. The software allows users to efficiently track expenses, time, and invoices, making it accessible even for those without accounting experience. Users subscribe to the service with various pricing tiers, and they can take advantage of a 30-day money-back guarantee and an 80% discount for the first four months. FreshBooks stands out from competitors by offering a user-friendly interface and mobile accessibility, enabling users to manage their finances on the go. The company's goal is to help business owners and accountants streamline their financial processes, improve organization, and enhance client relationships.

Toronto, CanadaHeadquarters

2003Year Founded

$149.6MTotal Funding

DEBTCompany Stage

Consumer Software, FintechIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

401(k) Company Match

Stock Options

Unlimited Paid Time Off

Parental Leave

Home Office Stipend

Professional Development Budget

Risks

Increased competition from market leaders may impact FreshBooks' market share.

Dependency on Stripe's technology could pose risks if Stripe faces issues.

Economic downturns may threaten FreshBooks' subscription-based revenue model.

Differentiation

FreshBooks offers a user-friendly platform for non-accountants, simplifying financial management.

The company provides mobile-friendly solutions, catering to the rise of remote work.

FreshBooks' integration with Shopify enhances e-commerce capabilities for online businesses.

Upsides

FreshBooks' subscription model aligns with industry trends, boosting customer acquisition and retention.

The expansion of Stripe Connect features enhances FreshBooks Payments, improving payment processing.

AI-driven financial analytics tools can provide predictive insights, enhancing decision-making.

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