Lead, Nike Stores Retail Brand Manager Pacific at Nike

Melbourne, Victoria, Australia

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Retail, Sportswear, MarketingIndustries

Requirements

Minimum 5+ years of experience in retail marketing and/or brand marketing, visual merchandising, or similar experience
Bachelor’s degree in Marketing, Visual Merchandising or related field
A strong understanding of the sport consumer, shopping behaviours, retail journeys and retail trends
Strong organisational and project management skills, with proven ability to juggle between the detail and big picture, while managing multiple and competing projects and priorities
Strong knowledge and interest in retail trends and innovations
Highly motivated, creative individual passionate about retail, brand storytelling, sport, and culture
Driven, a doer, with a sharp eye for detail, thriving in a dynamic, ever-evolving environment

Responsibilities

Support the Senior Manager in developing and executing holistic, sport-led marketing plans for the Nike Stores fleet—including Nike Stores Partnered (NSP), and Nike Value Stores (NVS)
Translate strategic direction into actionable plans, ensuring that every store & activation delivers premium product storytelling, service, and experiences that engage consumers and drive business results
Support the Senior Manager in the development and execution of seasonal and ongoing marketing plans for the Nike Stores fleet across Pacific
Lead the account marketing plan implementation and execution for NVS stores, with support from the Senior, Run/Train & Sportswear/Other Brand Experience team when required, ensuring alignment with brand standards and business objectives
Collaborate with Visual Merchandising to deliver compelling product stories and enhance the consumer journey in-store and at activations
Adapt and operationalise global/geo retail marketing directives, tools, and playbooks, tailoring them to local market needs and insights
Partner with Store teams and external partners to ensure consistent brand experiences and support fleet expansion and elevation
Manage project timelines, budgets, and reporting for assigned initiatives

Skills

Key technologies and capabilities for this role

Retail MarketingBrand MarketingVisual MerchandisingProject ManagementBrand StorytellingConsumer InsightsRetail Trends

Questions & Answers

Common questions about this position

What experience is required for this role?

Minimum 5+ years of experience in retail marketing and/or brand marketing, visual merchandising, or similar experience is required, along with a Bachelor’s degree in Marketing, Visual Merchandising or related field.

What key skills are needed for the Lead, Nike Stores Retail Brand Manager Pacific role?

Candidates need a strong understanding of the sport consumer, shopping behaviours, retail journeys and retail trends, plus strong organisational and project management skills to juggle multiple projects.

Who will I be working with in this position?

You'll work within the Nike Direct Retail Brand Marketing Pacific team, reporting to the Senior Manager Nike Direct Retail Brand/Experience, and collaborate closely with Senior, Run/Train & Sportswear/Other Retail Brand/Experience team, Visual Merchandising & Styling team, NSP & NVS account teams, and others across APLA.

What is the work arrangement or location for this job?

This information is not specified in the job description.

What kind of person is Nike looking for in this role?

Nike seeks a highly motivated creative individual who is passionate about retail and brand storytelling, driven and a doer with a sharp eye for detail, thriving in a dynamic environment, and passionate about sport, culture, and retail.

Nike

Designs and sells athletic footwear and apparel

About Nike

Nike designs, manufactures, and sells a variety of footwear, apparel, equipment, and accessories aimed at athletes, fitness enthusiasts, and everyday consumers. Their products are created to be stylish and performance-oriented, catering to the needs of a diverse clientele. Nike operates through multiple sales channels, including retail stores, online platforms, and third-party retailers, and enhances its brand image through endorsements from well-known athletes and sports teams. A key aspect of Nike's approach is its membership program, which offers exclusive access to products and content, fostering a deeper connection with consumers. Unlike many competitors, Nike places a strong emphasis on sustainability and corporate responsibility, integrating these values into its operations and product development. The company's goal is to continue growing by creating products that resonate with consumers while promoting positive social and environmental impact.

Beaverton, OregonHeadquarters

1964Year Founded

IPOCompany Stage

Consumer Software, Social Impact, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Remote Work Options

Flexible Work Hours

Risks

Emerging sportswear brands increase competition through digital marketing and direct sales.

Rising raw material costs could impact Nike's profit margins.

Consumer backlash over labor practices could harm Nike's brand reputation.

Differentiation

Nike integrates electronics into footwear for active recovery, enhancing product innovation.

The company capitalizes on retro designs, appealing to nostalgic consumers.

Nike's strong brand loyalty is bolstered by high-profile athlete endorsements.

Upsides

Nike's partnership with Oaklands Wolves boosts brand visibility among younger demographics.

Significant investments indicate strong investor confidence in Nike's growth prospects.

Nike's recognition as a socially responsible stock appeals to environmentally conscious investors.

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