Lead, Jordan Streetwear Brand Management, Global at Nike

Beaverton, Oregon, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Apparel, Fashion, Sports Marketing, StreetwearIndustries

Requirements

Nuanced expertise of streetwear and its intersection with sport culture and fashion
Comprehensive grasp of the streetwear landscape
Ability to lead multiple projects
Ability to build strong working relationships across a matrixed organization
Understanding of all functions of marketing
Comfortable with ambiguity
Ability to work collaboratively with a positive attitude
Solution oriented
Team first collaborator
Energy giver
Strategic vision
Digital thinking
Passionate about streetwear
Empathetic and curious to learn

Responsibilities

Manage brand plans and drive functional excellence within the Global Marketing team
Deliver brand plans that grow the business while creating deeper, lasting relationships with consumers
Partner with Global Brand Director and marketing leaders to lead brand plans and key consumer concepts, including marketing briefs, strategic tools, and marketing initiatives for seasonal and long-term consumer concepts
Work across global and geo teams to drive a robust concept map and build new consumer experiences that accelerate brand and business growth internally and externally
Support bringing the Global Streetwear Consumer plan to life
Support development of annual and seasonal marketing plans
Support an end-to-end process to gain insight from consumers, including cultural trends
Manage collaboration throughout the Consumer Code process to engage with key cross-functional and cross-dimensional partners
Oversee product integration into seasonal programming
Manage asset development and distribution across multiple channels
Manage campaign progress measurement, recapping, and teardowns
Collaborate with teammates across Jordan Brand to build and plan marketing programs that drive brand strength, fuel consumer demand, and build connections with streetwear communities

Skills

Key technologies and capabilities for this role

Brand ManagementStreetwear ExpertiseGlobal MarketingBrand StrategyConsumer InsightsSports MarketingFashion TrendsArt DirectionDigital MarketingSocial MediaEvents ManagementRetail Strategy

Questions & Answers

Common questions about this position

Is this a remote position or does it require office work?

This is a Beaverton-based team role, indicating it requires working from the office in Beaverton.

What skills and qualities are required for this role?

The role requires nuanced expertise in streetwear and its intersection with sport culture and fashion, comprehensive grasp of the streetwear landscape, ability to lead multiple projects, build strong working relationships across a matrixed organization, understanding of all functions of marketing, comfort with ambiguity, collaborative attitude, solution-oriented mindset, strategic vision, digital thinking, and passion for streetwear.

What is the company culture like at Nike's Jordan Brand?

Nike's culture thrives by embracing diversity and rewarding imagination, seeking achievers, leaders, and visionaries who bring skills and passion. Jordan Brand emphasizes creativity, innovation, audacious design, world-class storytelling, and elevating innovation, athletes, and culture.

What does the team structure look like for this position?

The role is part of the Global Streetwear Brand team within the Global Marketing team and reports directly to the Global Director of Streetwear.

What makes a strong candidate for this Lead role?

A strong candidate has deep streetwear expertise intersecting with sport and fashion, marketing knowledge across functions, project leadership in matrixed settings, strategic vision, digital thinking, collaborative energy, and passion for the culture.

Nike

Designs and sells athletic footwear and apparel

About Nike

Nike designs, manufactures, and sells a variety of footwear, apparel, equipment, and accessories aimed at athletes, fitness enthusiasts, and everyday consumers. Their products are created to be stylish and performance-oriented, catering to the needs of a diverse clientele. Nike operates through multiple sales channels, including retail stores, online platforms, and third-party retailers, and enhances its brand image through endorsements from well-known athletes and sports teams. A key aspect of Nike's approach is its membership program, which offers exclusive access to products and content, fostering a deeper connection with consumers. Unlike many competitors, Nike places a strong emphasis on sustainability and corporate responsibility, integrating these values into its operations and product development. The company's goal is to continue growing by creating products that resonate with consumers while promoting positive social and environmental impact.

Beaverton, OregonHeadquarters

1964Year Founded

IPOCompany Stage

Consumer Software, Social Impact, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Remote Work Options

Flexible Work Hours

Risks

Emerging sportswear brands increase competition through digital marketing and direct sales.

Rising raw material costs could impact Nike's profit margins.

Consumer backlash over labor practices could harm Nike's brand reputation.

Differentiation

Nike integrates electronics into footwear for active recovery, enhancing product innovation.

The company capitalizes on retro designs, appealing to nostalgic consumers.

Nike's strong brand loyalty is bolstered by high-profile athlete endorsements.

Upsides

Nike's partnership with Oaklands Wolves boosts brand visibility among younger demographics.

Significant investments indicate strong investor confidence in Nike's growth prospects.

Nike's recognition as a socially responsible stock appeals to environmentally conscious investors.

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