Lead, Jordan Mens Basketball Brand Management, Global at Nike

Beaverton, Oregon, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Sportswear, Marketing, Basketball, Apparel, FootwearIndustries

Requirements

Nuanced expertise of basketball and its culture, and the intersection of sport, streetwear, and energy
Comprehensive grasp of the sport landscape (Basketball, Football, Baseball, Soccer)
Ability to lead multiple projects and build strong working relationships across a matrixed organization
Strong digital skillset and understanding of all functions of marketing
Comfortable with ambiguity, solution-oriented, team-first collaborator, energy giver, strategic vision, digital thinking
Passionate about sport, empathetic, and curious to learn
Positive attitude and ability to work collaboratively

Responsibilities

Partner with Global Brand Director and marketing leaders to lead brand and athlete marketing plans and key consumer concepts, including marketing briefs, strategic tools, and marketing initiatives for seasonal and long-term concepts
Work across global and geo teams to drive a robust concept map and build new consumer experiences that accelerate brand and business growth
Support bringing the Global Sport Consumer plan to life
Support development of annual and seasonal marketing plans
Support end-to-end process to gain insight from consumers, including cultural trends
Manage collaboration throughout the Consumer Code process with key cross-functional and cross-dimensional partners
Oversee product integration into seasonal programming
Manage asset development and distribution across multiple channels
Manage campaign progress measurement, recapping, and teardowns
Manage brand plans and drive functional excellence within the Global Marketing team

Skills

Brand Management

Basketball Culture

Sports Marketing

Brand Strategy

Global Marketing

Storytelling

Art Direction

Streetwear

Product Branding

Consumer Marketing

Event Marketing

Digital Marketing

Social Media Marketing

Retail Marketing

Nike

Designs and sells athletic footwear and apparel

About Nike

Nike designs, manufactures, and sells a variety of footwear, apparel, equipment, and accessories aimed at athletes, fitness enthusiasts, and everyday consumers. Their products are created to be stylish and performance-oriented, catering to the needs of a diverse clientele. Nike operates through multiple sales channels, including retail stores, online platforms, and third-party retailers, and enhances its brand image through endorsements from well-known athletes and sports teams. A key aspect of Nike's approach is its membership program, which offers exclusive access to products and content, fostering a deeper connection with consumers. Unlike many competitors, Nike places a strong emphasis on sustainability and corporate responsibility, integrating these values into its operations and product development. The company's goal is to continue growing by creating products that resonate with consumers while promoting positive social and environmental impact.

Beaverton, OregonHeadquarters

1964Year Founded

IPOCompany Stage

Consumer Software, Social Impact, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Remote Work Options

Flexible Work Hours

Risks

Emerging sportswear brands increase competition through digital marketing and direct sales.

Rising raw material costs could impact Nike's profit margins.

Consumer backlash over labor practices could harm Nike's brand reputation.

Differentiation

Nike integrates electronics into footwear for active recovery, enhancing product innovation.

The company capitalizes on retro designs, appealing to nostalgic consumers.

Nike's strong brand loyalty is bolstered by high-profile athlete endorsements.

Upsides

Nike's partnership with Oaklands Wolves boosts brand visibility among younger demographics.

Significant investments indicate strong investor confidence in Nike's growth prospects.

Nike's recognition as a socially responsible stock appeals to environmentally conscious investors.

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