Lead - GTM Strategy at Glance

Bengaluru, Karnataka, India

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Consumer Technology, Digital Media, Mobile Advertising, Gaming, Content PlatformsIndustries

Requirements

Candidates should possess a Bachelor's degree in Marketing, Business Administration, or a related field, and demonstrate at least 7 years of experience in Go-to-Market (GTM) strategy, with a focus on digital advertising and media monetization. Strong analytical and problem-solving skills are essential, along with the ability to understand client business goals and challenges.

Responsibilities

The Lead – GTM Strategy will collaborate with various teams to identify client mobile marketing challenges and opportunities, design effective solutions utilizing Glance Media offerings, articulate these offerings to brands and agencies through training workshops, and work closely with Sales, Marketing, and Client Services teams to ensure client deal success. They will also conduct extensive research and create high-impact presentations to support client engagements.

Skills

Go-to-Market Strategy

Monetization Strategy

Mobile Marketing

Client Solutions

Brand Marketing

Presentation Skills

Research

Creative Insights

Sales

Marketing

Client Services

Glance

Lock screen platform for personalized content

About Glance

Glance provides a unique digital experience by transforming the way users interact with their smartphones. Its main product, the Glance Lock Screen, allows users to access personalized content, products, and services directly from their lock screens, eliminating the need to search for apps. This is made possible through AI-powered personalization that curates content in an engaging format. Additionally, Glance has introduced Glance LIVE, which integrates live internet experiences into the lock screen. Another key offering is Roposo, a platform that combines live entertainment with shopping, allowing users to shop in real-time with creators. What sets Glance apart from competitors is its focus on delivering a seamless and visually appealing experience directly on the lock screen, as well as its commitment to supporting the creator economy through Roposo. The company's goal is to redefine internet consumption and empower creators while enhancing user engagement.

Bengaluru, IndiaHeadquarters

2019Year Founded

$379.4MTotal Funding

SERIES_DCompany Stage

Consumer Software, AI & Machine Learning, EntertainmentIndustries

1,001-5,000Employees

Benefits

Direct & Indirect Compensation

Employee Health Support

Caring for Families

Parental Leave

Core Hours

Generous Time Off Programs

Free and Discounted Products

4 hours/ Month Paid Volunteer Time

Risks

Privacy concerns may arise from AI-driven content personalization on lock screens.

U.S. market expansion faces competition from established players like Apple and Google.

Regulatory challenges in Indonesia could impact Roposo's live commerce integration.

Differentiation

Glance is the first 'screen zero' content delivery platform, redefining lock screen usage.

Roposo integrates live entertainment and commerce, pioneering creator-driven shopping experiences.

Glance's AI personalization delivers content directly to lock screens, enhancing user engagement.

Upsides

Glance's user base reached 300 million globally, showcasing rapid growth since 2019.

Roposo's expansion into Indonesia taps into a growing market for live video platforms.

Glance's partnerships with Verizon and Motorola facilitate U.S. market entry.

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