Lead Data Analyst (Marketing) at Vanguard

Malvern, Pennsylvania, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Financial Services, MarketingIndustries

Requirements

Over seven years of experience in analytics, data science, or business intelligence
Bachelor's degree in a relevant field; master’s or PhD preferred
Proficiency in SQL, Tableau, Python, PySpark, and cloud platforms like AWS and Snowflake
Strong communication skills, including presentation development and stakeholder engagement
Experience with data visualization tools like Tableau and Power BI
Strong understanding of marketing principles and strategies (e.g., A/B testing, multivariate testing, multi-armed bandit)

Responsibilities

Acquire and compile structured and unstructured data, verifying its quality, accuracy, and reasonableness
Perform analyses of historical data to surface trends and insights using advanced analytical methods
Validate analytical techniques employed by other analysts
Develop expertise in key subject areas (e.g., audience targeting, client journey, marketing channel usage, and marketing content)
Prepare and deliver visualizations and internal presentations that translate analytic insights into actionable solutions
Develop, own, and manage recurring analytic or reporting processes
Engage with internal partners to understand business strategy, questions, and goals
Bring structure to business requests, translate requirements into an analytical project approach, and lead projects through completion
Delegate tasks and provide tactical and strategic guidance to peers
Proactively identify opportunities within the business to contribute to its growth and success
Participate in special projects and perform other duties as assigned
Mentor and coach junior analysts to elevate technical and storytelling capabilities
Foster a culture of continuous learning and innovation in analytics tools and methods
Proactively expand knowledge of business and analytics, share best practices, and document them
Serve as a subject matter expert for the team and the analytic organization
Partner with teams in Marketing, CXD, Engineering, and Finance to deliver integrated insights
Participate in cross-divisional data projects and resolve operational challenges

Skills

Data Wrangling

Data Analysis

Advanced Analytics

Dashboard Development

Reporting

Data Visualization

Project Management

Audience Targeting

Client Journey Analysis

Marketing Channel Analysis

Mentorship

Vanguard

Client-owned investment management firm offering low-cost funds

About Vanguard

Vanguard provides financial services with a focus on investment management. The company offers a variety of products, including mutual funds, exchange-traded funds (ETFs), individual retirement accounts (IRAs), and 401k rollovers, aimed at individual investors, financial advisors, and institutions. Vanguard's unique ownership structure means it is owned by its funds, which are in turn owned by the clients, allowing it to prioritize the needs of its investors over external shareholders. This model enables Vanguard to offer low-cost investment options, as it primarily earns revenue through management fees that are generally lower than industry standards. Additionally, Vanguard provides personalized investment advisory services, charging fees based on the assets managed. The company's goal is to help clients grow their wealth and achieve their financial objectives through effective investment strategies, while maintaining a competitive performance track record.

Kline Township, PennsylvaniaHeadquarters

1975Year Founded

SECONDARYCompany Stage

Fintech, Financial ServicesIndustries

10,001+Employees