Protective Life

Lead Associate, Life Product Management

Birmingham, Alabama, United States

Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Insurance, Financial ServicesIndustries

About Us

The work we do has an impact on millions of lives, and you can be a part of it. We help protect our customers against life’s uncertainties. Regardless of where you work within the company, you’ll be helping provide protection and peace of mind when our customers need it most.

Role Overview

We are seeking a strategic and results-driven Life Product Manager to join our Protection Product team and play a pivotal role in the execution of the Protection Division’s product strategy. This role is ideal for someone with a deep understanding of the life insurance industry and a passion for delivering successful, customer-centric solutions.

The role involves driving cross-functional collaboration with key partners across Distribution, Marketing, Pricing, Underwriting, Operations, and Training to create cohesive product narratives that enable sales, ensure optimal product positioning across platforms and channels, align internal and external messaging with product strategy, and inform product decisions based on field insights.

In this dynamic role, the function will be instrumental in key elements of the product lifecycle including gathering insights, ideating potential solutions, building business cases, facilitating go-to-market execution, and performance tracking to successfully develop and launch new or enhanced products and services. Additionally, the function will play a critical role in resolving issues related to existing life products and policies, ensuring continuous improvement and optimization. A broad understanding of the end-to-end product lifecycle and the interaction of products with distribution channels will enable the successful launch and sustained sales of our offerings, ultimately maximizing value for the company and our customers.

Specific Roles and Responsibilities

  • Research, identify and lead projects that optimize the growth of new and existing life products.
  • Drive cross-departmental initiatives, ensuring seamless execution of product launches and updates.
  • Serve as a key liaison between internal stakeholders and external partners.
  • Conduct ongoing analysis of market trends, competitor products, and customer needs to inform product strategy and recommend opportunities for differentiation.
  • Ensure across the product portfolio that products maximize value, to the company, to distribution and to the customer.
  • In accordance with the division’s growth objectives and growth strategy, work to ensure that innovative products will be developed with an eye toward truly meeting the needs of the customer while delivering results that have a favorable impact on earnings of the division.
  • Help define and track KPIs to evaluate product performance. Use data-driven insights to develop recommendations for improvement.
  • Provide support and research to other departments including sales, marketing, training, and operations on products under consideration as well as existing products.
  • Partner with Marketing to fully reflect a cohesive product narrative that enables sales across all platforms and channel delivery methods.
  • Interpret internal or external business challenges and recommend product changes or new product development.
  • Ensure effective coordination and communication among stakeholders to build consensus on solutions, and lead others to drive towards key decisions when needed.
  • Work with other members of the Product Management team to assess the market competitive landscape, build business cases, execute product offering launches, and monitor product performance, while implementing a communication process to share findings, progress, and results across the organization including senior management.

Qualifications

  • Bachelor’s degree required; relevant advanced degrees, executive education, and industry designations or licenses are preferred.
  • 10+ years of experience in the Life insurance industry or related function.
  • Sophisticated analytical thinking and ability to exercise judgment.

Skills

Life Insurance
Product Management
Product Strategy
Cross-functional Collaboration
Go-to-market Execution
Business Cases
Product Lifecycle Management
Market Research
Sales Enablement
Customer-centric Solutions

Protective Life

Provides financial planning and life insurance services

About Protective Life

Protective Life provides financial planning and life insurance services aimed at individuals and businesses. The company offers a variety of products, including life insurance policies and retirement planning guides, to help clients secure their financial future. Their services are designed to assist financial advisors, insurance agents, and individual clients in protecting assets and planning for retirement. Protective Life operates through both business-to-business (B2B) and business-to-consumer (B2C) models, partnering with financial professionals while also reaching out directly to clients via their online platform. What sets Protective Life apart from competitors is their focus on excellent customer service and the provision of educational resources, which empower clients and advisors to make informed decisions. The company's goal is to help clients achieve financial security through comprehensive solutions and support.

Birmingham, AlabamaHeadquarters
1842Year Founded
IPOCompany Stage
Fintech, Financial ServicesIndustries
1,001-5,000Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Mental Health Support
Paid Vacation
Parental Leave
401(k) Retirement Plan
401(k) Company Match
Employee Assistance Program

Risks

Increased competition from digital-first insurance startups could erode market share.
Interest rate fluctuations pose a risk to Protective's investment income.
Direct-to-consumer insurance models may impact Protective's B2B distribution strategy.

Differentiation

Protective.com emphasizes excellent customer service and educational resources for informed decision-making.
The company offers support and training for financial advisors and insurance agents.
Protective.com operates on both B2B and B2C models, reaching diverse client bases.

Upsides

Increased demand for digital insurance solutions drives innovation in the life insurance sector.
The rise of fee-based advisory services reshapes the financial planning landscape.
Big data analytics allows better risk assessment and personalized insurance products.

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