Italy Integrated Marketing Manager - Milan/Amsterdam at Plaid

Europe

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

AI, Technology, Consumer ElectronicsIndustries

Requirements

3–5 years of experience in integrated marketing, campaign management, or brand activation, ideally in tech, SaaS, or consumer electronics
Proven experience executing multi-channel campaigns and managing agency partners
Strong understanding of local media, PR, and influencer landscapes
Native-level Italian proficiency with strong English communication skills
Highly organized, structured, and capable of managing multiple priorities
Good at using AI tools to improve work efficiency
Preferred Qualifications
Experience localizing global campaigns for the local market
Familiarity with AI, SaaS, or consumer tech products
Proficiency in AI and productivity tools (ChatGPT, Notion, Airtable, Google Workspace, Figma)
Analytical mindset with ability to interpret campaign performance and ROI
Passion for building brand trust and storytelling in technology

Responsibilities

Execute Plaud’s integrated marketing campaigns across PR, influencer, digital, retail, and DTC channels for the local market
Localize global IMC strategies and creative assets to ensure cultural relevance and regulatory compliance
Manage local creative, media, and PR agencies to deliver campaigns on time, on budget, and on brand
Coordinate with HQ IMC and Product Marketing teams to align messaging, visuals, and launch timelines
Monitor campaign performance, compile post-campaign reports, and provide actionable feedback to HQ

Skills

Integrated Marketing

Influencer Marketing

Digital Marketing

Retail Marketing

DTC

Campaign Management

Agency Management

IMC Strategies

Creative Localization

Media Planning

Budget Management

Product Marketing

Plaid

Connects financial accounts to apps securely

About Plaid

Plaid simplifies financial data management for individuals and businesses by connecting various financial accounts to apps and services. Its main product is a set of APIs that allow developers to integrate financial data into their applications, enabling users to track spending, initiate payments, and access financial services all in one place. Plaid serves a wide range of clients, including app developers and financial institutions, and is used by popular apps like LendingTree and Square. Unlike many competitors, Plaid focuses on providing a comprehensive and scalable platform that supports various financial use cases, such as transactions and identity verification. The company's goal is to enhance the way users interact with their financial data, making it easier and more secure.

San Francisco, CaliforniaHeadquarters

2013Year Founded

$714.3MTotal Funding

SERIES_DCompany Stage

Fintech, Financial ServicesIndustries

1,001-5,000Employees

Benefits

We've got you covered: From medical, life, and 401ks, we’re here to support your physical, mental, and financial wellbeing.

Everyone is an owner: We want everyone to feel ownership over their work - literally, which is why we offer equity to full-time Plaids.

Vacation your way: We want to make sure you have time to meet your personal needs with unlimited PTO and two weeks of synchronous, company-wide vacation.

Grow your skills: Every Plaid is in control of their career development with our learning stipends, tools, and trainings.

Risks

Increased competition from API-based banking solutions like FIS's Code Connect platform.

Potential legal challenges, such as PNC's lawsuit over trademark issues.

Demand for enhanced transparency and security in financial data sharing.

Differentiation

Plaid offers seamless financial data integration through robust APIs for diverse clients.

Plaid's Pay by Bank for Bill Pay provides a cost-effective recurring payment solution.

Plaid's strategic partnerships enhance its value proposition in payroll and payment sectors.

Upsides

Plaid's expansion into the Triangle area indicates growth and increased hiring potential.

Partnership with Dwolla enhances Plaid's presence in the secure payments sector.

Collaboration with Ansa expands market reach through pay-by-bank capabilities for merchants.

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