Integrated Email Marketing Manager at Arrow Electronics

Alpharetta, Georgia, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Electronics, MarketingIndustries

Requirements

Bachelor’s degree in marketing, Communications, or a related field
Proven experience in email marketing strategy and execution
Proficiency in email marketing platforms and CRM tools
Strong analytical skills and ability to interpret data
Excellent written and verbal communication skills
Knowledge of HTML/CSS for email design is a plus
Experience with B2B email marketing (desired)
Familiarity with technology or electronics industry trends (desired)
Ability to manage multiple projects and deadlines (desired)

Responsibilities

Develop and execute email marketing strategies aligned with business goals
Collaborate with cross-functional teams (e.g., marketing, sales, product) to create targeted campaigns
Work with designers and copywriters to create compelling email content
Ensure email templates are visually appealing, mobile-friendly, and consistent with brand guidelines
Analyze customer data to segment audiences for personalized messaging
Use CRM tools to manage and refine email lists
Track and analyze key performance metrics (e.g., open rates, click-through rates, conversions)
Generate reports and provide actionable insights to improve campaign effectiveness
Conduct A/B tests to optimize subject lines, content, and design
Implement findings to enhance future campaigns
Ensure compliance with email marketing regulations (e.g., GDPR, CAN-SPAM)
Stay updated on industry trends and best practices
Utilize email marketing platforms (e.g., Salesforce Marketing Cloud, HubSpot, Mailchimp) to automate workflows
Implement triggered campaigns based on user behavior
Partner with the analytics team to understand customer behavior and refine strategies
Work closely with sales teams to align email campaigns with broader business objectives

Skills

Key technologies and capabilities for this role

Email MarketingCampaign StrategyAudience SegmentationContent CreationA/B TestingCRMPerformance AnalyticsGDPRCAN-SPAM

Questions & Answers

Common questions about this position

What is the work arrangement for this role?

The position is hybrid, requiring 3 days in the office.

What skills are required for the Integrated Email Marketing Manager role?

Required skills include proven experience in email marketing strategy and execution, proficiency in email marketing platforms and CRM tools, strong analytical skills, and excellent written and verbal communication skills. Knowledge of HTML/CSS for email design is a plus.

What is the salary or compensation for this position?

This information is not specified in the job description.

What is the company culture like for this marketing team?

You will be part of a high-performing marketing team that breaks down silos between marketing disciplines and guides the adoption of emerging technologies to fuel growth and maximize ROI.

What makes a strong candidate for this role?

A strong candidate has a Bachelor’s degree in marketing, Communications, or a related field, along with proven email marketing experience, proficiency in platforms like Salesforce Marketing Cloud or HubSpot, strong analytics, and communication skills. Desired traits include B2B email experience, familiarity with technology industry trends, and ability to manage multiple projects.

Arrow Electronics

Global provider of technology solutions and services

About Arrow Electronics

Arrow Electronics provides technology solutions that support innovation for technology manufacturers and service providers. The company develops and delivers high-tech solutions that improve business operations and everyday life. Its offerings include computing, power management, and Internet of Things (IoT) applications. Arrow collaborates with clients to create complex technology systems, such as smart battery ecosystems for electric motorbikes and wearable health monitoring devices for firefighters. Unlike many competitors, Arrow not only sells technology products but also offers consulting and engineering services to help clients design and implement customized systems. The goal of Arrow Electronics is to drive innovation and enhance efficiency and quality of life through its comprehensive technology solutions.

Englewood, ColoradoHeadquarters

1935Year Founded

IPOCompany Stage

Hardware, Enterprise Software, AI & Machine LearningIndustries

10,001+Employees

Risks

Increased competition in cloud services could impact Arrow's growth.

Rapid technological changes in IoT may challenge Arrow's innovation pace.

Supply chain vulnerabilities, especially in semiconductors, could disrupt product delivery.

Differentiation

Arrow Electronics offers comprehensive technology solutions across multiple industries.

The company collaborates with clients to engineer complex technology systems.

Arrow's business model includes consulting and engineering services for customized solutions.

Upsides

Growing demand for IoT security solutions presents expansion opportunities for Arrow.

Increased investment in smart city projects boosts demand for Arrow's integrated systems.

Rising interest in sustainable tech aligns with Arrow's electric motorbike technologies.

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