Insurance Go-to-Market Associate at UiPath

Austin, Texas, United States

UiPath Logo
Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Insurance, Financial Services, TechnologyIndustries

Requirements

  • Mid-career professional who writes well, thinks structurally, and enjoys connecting dots across product, partners, and customers
  • Organized and experienced with Insurance workflows, especially on the intake and business case side

Responsibilities

  • Draft, update, and version industry narratives (claims, underwriting, distribution, servicing/contact center) for commercial buyers
  • Produce sales-ready assets: one-pagers, talk tracks, discovery guides, competitive notes, case briefs, and slideware
  • Create light value framing (problem statements, outcomes, simple ROI angles) tailored to mid-market decision criteria
  • Maintain a content backlog and release cadence (e.g., monthly refresh) and retire stale materials
  • Package how-to-sell kits by use case (key personas, pains, triggers, proof points, FAQs, objections)
  • Run short enablement sessions (15–30 min) for AEs/SEs/CSMs/Partners; capture feedback and iterate
  • Track asset adoption and outcomes (views, downloads, deal usage) and improve based on real seller input
  • Keep assets discoverable (naming, tagging, and placement in Highspot)
  • Build partner messaging kits for priority GSIs/SIs/ISVs: aligned value props, example architectures, customer stories
  • Collect and sanitize partner-deployed use cases; circulate “what good looks like” back to the field
  • Support joint pursuits with concise messaging inserts, slides, and one-page briefs
  • Coordinate with Partner and Marketing on light co-marketing (event blurbs, abstracts, landing page copy)
  • Gather voice-of-customer inputs (problems, workflows, metrics) to inform Vertical packaging and prioritization
  • Draft basic launch kits (positioning, FAQs, demo storyboard, internal overview deck, Highspot)
  • Track adoption signals (enablement attendance, demo requests, deal mentions) and feed insights to Product and Sales
  • Join discovery/qualification calls; capture objectives, pains, stakeholders, and success criteria
  • Align AEs/SEs on demo storyboards and proof points
  • Maintain a light opportunity journal for deals you support to ensure continuity and fast hand-offs
  • Own content hygiene: version control, expiration dates

Skills

Insurance Workflows
Go-to-Market Strategy
Content Development
Narrative Writing
Claims Processing
Underwriting
Customer Servicing
Sales Enablement
Partner Alignment
AI Workloads

UiPath

Robotic process automation software solutions

About UiPath

UiPath provides robotic process automation (RPA) solutions that help businesses improve their efficiency by automating repetitive tasks. Their software allows organizations to create AI-driven workflows and manage these processes through cloud-based orchestration. This means that users can set up automated tasks that run without human intervention, which helps to lower operational costs and boost productivity. What sets UiPath apart from its competitors is its extensive marketplace for third-party integrations, allowing users to enhance their automation capabilities with additional tools and solutions. The main goal of UiPath is to empower organizations to streamline their operations and focus on more strategic activities by reducing the time spent on mundane tasks.

New York City, New YorkHeadquarters
2005Year Founded
$1,936.8MTotal Funding
IPOCompany Stage
Enterprise Software, AI & Machine LearningIndustries
1,001-5,000Employees

Benefits

Flexible Work Hours
Remote Work Options

Risks

Rapid AI agent evolution may outpace UiPath's current RPA offerings.
High implementation costs and rigidity of traditional RPA tools could deter clients.
Emergence of platforms like Salesforce's Agentforce may provide competitive alternatives.

Differentiation

UiPath offers AI-driven workflows enhancing business efficiency through intelligent automation.
The company provides robust governance and multiple robots on a single virtual machine.
UiPath's marketplace for third-party integrations expands its ecosystem and customer solutions.

Upsides

UiPath leads the 2024 Everest Group automation assessment, showcasing industry leadership.
The launch of AI Trust Layer enhances governance of GenAI features across the platform.
Collaboration with The Bank of East Asia expands UiPath's enterprise automation solutions.

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