Influencer Marketing Manager at Columbia Sportswear Company

Portland, Oregon, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Sportswear, Apparel, Outdoor RetailIndustries

Requirements

Bachelor’s degree or equivalent experience in marketing, public relations, journalism, communications, or related field
4 years of social media experience and 6 years of marketing experience
Demonstrated experience leading influencer marketing programs from the brand or corporate side, ideally within the apparel or lifestyle industry
Strong track record of managing agency relationships
Experience leading influencer campaigns for a global brand, including contracting, content review, vetting, gifting, and seeding
Expertise with social media platforms such as YouTube, TikTok, and Instagram, and social media management tools like Sprout Social
Knowledge of budget management, including POs, invoicing, and contracting (preferred)
Deep understanding of social media industry trends, with a habit of consuming and engaging with influencer content regularly
Experience managing brand channels, content creation, and upholding brand tone and voice
Strategic thinker with a passion for influencer marketing and social media
Outdoorsy individual or someone with a strong connection to niche lifestyle categories that align with the brand
Natural collaborator, comfortable working cross-functionally and supporting various teams
Strong communicator who can socialize work across departments and advocate for influencer initiatives
Proactive problem solver, always looking for better ways of working and driving strategic shifts

Responsibilities

Lead and evolve the influencer marketing program, driving engagement and brand awareness through strategic partnerships with creators across social platforms
Serve as the day-to-day point of contact for the agency partner, ensuring seamless collaboration and execution of influencer campaigns
Collaborate cross-functionally with ecommerce, paid social, wholesale, and email teams to amplify influencer content across multiple channels
Develop and oversee a robust gifting and seeding program, identifying creative ways to connect with influencers and drive authentic brand advocacy
Contribute to strategic planning, offering insights and recommendations to optimize influencer efforts and align with broader marketing goals
Monitor and report on key performance indicators, including engagement rates and campaign effectiveness, to inform future initiatives
Champion influencer work across the organization, providing regular updates and advocating for the impact of influencer marketing

Skills

Influencer Marketing

Social Media

Campaign Management

Strategic Planning

Cross-Functional Collaboration

Performance Metrics

Gifting Programs

Brand Strategy

Content Amplification

KPI Reporting

Columbia Sportswear Company

Designs and sells outdoor apparel and gear

About Columbia Sportswear Company

Columbia Sportswear Company designs and sells a variety of outdoor clothing and gear, including jackets, shirts, pants, shorts, footwear, and accessories like hats and backpacks. Their products are aimed at outdoor enthusiasts, hikers, campers, and active individuals of all ages. Columbia's products are known for their quality and durability, setting them apart from competitors in the outdoor apparel market. The company operates through a direct-to-consumer model, selling via their website, retail stores, and partnerships with other retailers, which helps them reach a wide audience. Their goal is to provide high-quality outdoor gear that enhances the experience of those who enjoy outdoor activities.

Portland, OregonHeadquarters

1938Year Founded

$40KTotal Funding

IPOCompany Stage

Consumer GoodsIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

401(k) Company Match

401(k) Retirement Plan

Wellness Program

Employee Discounts

Mental Health Support

Risks

The new Cherry Hill Mall store may face challenges in a competitive retail environment.

The Vader Collection may not resonate with Columbia's core customer base.

Strategic shifts by new marketing leadership could impact brand loyalty.

Differentiation

Columbia Sportswear offers innovative outdoor apparel with a strong brand reputation.

The company employs a multi-channel sales strategy for broad market reach.

Columbia's collaborations, like the Star Wars collection, attract niche markets.

Upsides

The rise of outdoor activities post-pandemic boosts demand for Columbia's products.

Collaborations with franchises like Star Wars enhance brand visibility and appeal.

Direct-to-consumer sales and social media marketing reach younger demographics effectively.

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