Influencer Marketing Manager at Grata

New York, United States

Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Consumer Goods, Food & Beverage, MarketingIndustries

Requirements

3-4 years of experience in influencer marketing and/or social media, ideally at a consumer brand
Strategic thinker with a strong point of view on social-first influencer programs, emerging influencer trends, and brand-building opportunities in the creator space
Equal parts creative and analytical, with the ability to think big-picture while keeping an eye on details that drive performance
Exceptional communicator who can confidently manage external partners with a relationship-first approach
Super organized and able to balance multiple priorities at once, including budget, contract negotiation, and briefing
Strong understanding of what makes engaging, high-performing content and the ability to translate those insights into creator partnerships that drive brand affinity and awareness
Analytical mindset with experience reporting on and optimizing performance for influencer and affiliate campaigns
Experience managing monthly budgets and timelines for large-scale influencer programs

Responsibilities

Lead the strategy, planning, and execution of Graza’s influencer marketing program across all creator tiers and marketing channels, in collaboration with Graza’s Sr. Social Media Manager
Oversee monthly influencer initiatives, including paid partnerships, seeding, affiliate programs, and our influencer roadmap as a whole
Draft, manage, and negotiate contracts, overseeing all influencer-related communication
Support and amplify key brand moments, events, launches, and campaigns through thoughtful influencer & creative partnerships that ladder up to brand and marketing goals
Collaborate with the social team to ensure cohesion across channels and identify collaborative opportunities for Graza’s organic platforms
Guide our creator brief development to align with brand priorities and key marketing moments
Analyze performance of all influencer partnerships and campaigns
Manage a monthly budget and all associated spend, optimizing for reach and engagement

Skills

Key technologies and capabilities for this role

Influencer MarketingCreator PartnershipsContract NegotiationCampaign StrategySocial MediaAffiliate ProgramsBrand AwarenessContent Strategy

Questions & Answers

Common questions about this position

What is the salary for the Influencer Marketing Manager role?

The salary is $100,000.

Is this a remote or hybrid position, and what are the office expectations?

This is a hybrid role based in Brooklyn, NY, with the expectation to commute into Graza’s Brooklyn office 4 days per week.

What experience and skills are required for this position?

Candidates need 3-4 years of experience in influencer marketing and/or social media, ideally at a consumer brand. Key skills include strategic thinking on influencer programs and trends, creativity and analytical abilities, exceptional communication for managing partners, strong organization for handling budgets and contracts, and understanding of high-performing content.

What does the team structure look like for this role?

The role reports into the Sr. Social Media & Influencer Manager and involves collaboration with the social team.

What makes a strong candidate for the Influencer Marketing Manager position?

A strong candidate is a strategic thinker with 3-4 years of influencer marketing experience at a consumer brand, equal parts creative and analytical, an exceptional communicator who builds relationships, highly organized, and skilled at translating content insights into partnerships that drive brand awareness.

Grata

Deal sourcing platform for investment professionals

About Grata

Grata focuses on deal sourcing for businesses, particularly in the private market and mid-market companies. It provides a search platform and API that help management consulting firms, private equity firms, and investment professionals efficiently find and evaluate potential deals. Grata stands out from competitors with its extensive database and advanced search tools, which lead to quicker and more accurate deal identification. The company's goal is to enhance its clients' deal sourcing capabilities while fostering a diverse and inclusive workplace culture.

New York City, New YorkHeadquarters

2016Year Founded

$33.6MTotal Funding

SERIES_ACompany Stage

Fintech, Financial ServicesIndustries

51-200Employees

Benefits

Unlimited Paid Time Off

Flexible Work Hours

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

12 weeks of parental leave

Company-sponsored lunch

Risks

Emerging B2B search platforms with AI analytics threaten Grata's market share.

Economic downturns may reduce demand for Grata's services, impacting revenue.

Data privacy regulations could impose additional compliance costs on Grata.

Differentiation

Grata specializes in AI-driven deal sourcing for private equity and investment professionals.

The platform offers thematic capability-based segmentation for targeted investment opportunities.

Grata's API-driven search platform enhances efficiency in identifying mid-market companies.

Upsides

Growing interest in mid-market companies boosts Grata's target market potential.

Increased demand for AI-driven deal sourcing tools aligns with Grata's offerings.

Expansion of CRM integrations enhances Grata's Monoceros update for better client management.

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