Influence Manager (Beauty Client) at Ogilvy

London, England, United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Beauty, AdvertisingIndustries

Requirements

5-6 years of experience in influencer marketing, talent management, or digital brand marketing
Strong understanding of influencer ecosystems, especially on Instagram, TikTok, YouTube, and emerging channels
Passion for beauty, skincare, and cosmetics, with familiarity in both mass-market and luxury beauty sectors
Experience working with both paid and organic influencer programs
Strong social media interest and deep knowledge of relevant platforms (Instagram, YouTube, TikTok, emerging channels)
Proven ability to integrate digital and social media into campaigns
Strong relationship-building skills and stakeholder management experience
Management skills for clients, internal teams (e.g., leading Influencer Executives), and projects
Self-motivated, ambitious, action-oriented, with a positive "can-do" attitude
Ability to stay informed about cultural trends, customer attitudes, social media trends, and the beauty industry

Responsibilities

Develop and implement a comprehensive influencer marketing strategy aligned with brand objectives
Identify key influencer segments (macro, micro, nano, celebrity, etc.) and determine collaboration models suited to campaign goals
Collaborate with brand, social, PR, and e-commerce teams to integrate influencer activity into wider marketing campaigns
Manage annual and campaign budgets for influencer marketing initiatives
Build and maintain strong relationships with influencers, agencies, and talent managers
Oversee influencer outreach, negotiation, and contracting processes
Manage influencer onboarding, creative briefings, and ensure all content aligns with brand guidelines
Foster long-term ambassador relationships with high-performing partners
Lead the end-to-end process of paid influencer campaigns—from ideation to content delivery and performance analysis
Manage product seeding and gifting initiatives to drive organic advocacy
Ensure compliance with advertising standards and disclosure regulations (ASA, FTC, etc.)
Utilize data and analytics to measure campaign performance, providing actionable insights and recommendations for optimization
Regularly report on key metrics and KPIs, showcasing the impact and ROI of influencer marketing activities
Stay up to date with the latest trends in social media, influencer marketing, and the beauty industry
Continuously explore new platforms, tools, and strategies to keep influencer marketing efforts ahead of the curve
Be responsible for trend-led activations, including briefs and campaign output within tight timeframes
Maintain an updated influencer database
Provide insights and perspective on cultural, platform, and social trends to drive client work
Lead a team of Influencer Executives and work closely with clients for seamless campaign execution

Skills

Influencer Marketing

Social Media

Stakeholder Management

Campaign Management

Trend Analysis

Budget Management

Team Leadership

Relationship Building

Digital Marketing

PR Integration

Ogilvy

Global advertising and brand experience agency

About Ogilvy

Ogilvy operates as a global advertising, marketing, and public relations agency focused on creating and managing brand experiences. The company helps businesses establish a unique brand identity, develop engaging customer experiences, and communicate compelling brand stories. Their services include advertising campaigns, digital marketing, public relations, and brand consulting, which they offer on a project basis or through long-term contracts. Ogilvy differentiates itself from competitors by leveraging its extensive global presence and deep industry knowledge to deliver tailored marketing strategies for a diverse range of clients, including well-known brands and non-profit organizations. The goal of Ogilvy is to drive growth and brand loyalty for its clients through impactful marketing solutions.

New York City, New YorkHeadquarters

1948Year Founded

ACQUISITIONCompany Stage

Consulting, Consumer Goods, EntertainmentIndustries

5,001-10,000Employees

Benefits

Hybrid Work Options

Risks

Increased competition from digital-first agencies offering cost-effective solutions.

The rise of in-house marketing teams reduces demand for external agency services.

Economic uncertainties and budget cuts may impact Ogilvy's revenue streams.

Differentiation

Ogilvy's global presence spans 132 offices in 83 countries, offering extensive reach.

The agency's six core capabilities provide comprehensive brand solutions for diverse client needs.

Ogilvy's legacy of iconic campaigns positions it as a leader in creative marketing.

Upsides

AI-driven marketing strategies enhance personalized campaigns and client ROI.

Short-form video content offers new storytelling opportunities on platforms like TikTok.

Ogilvy's recognition in Forbes' Best Consulting Firms list boosts its consulting credibility.

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