Industry Strategy Director, High Tech B2B at Adobe

San Francisco, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

High Tech B2B, Technology, SoftwareIndustries

Requirements

Experience in High Tech, either client-side or as a trusted advisor, with specific focus in digital, marketing, omnichannel personalization, customer data & analytics, and creative production (10+ years)
Experience leading successful programs for omnichannel transformation

Responsibilities

Develop Adobe’s point-of-view for High Tech B2B: Build a vision and competitive positioning for the industry that resonates with High Tech and B2B executives, addressing major capabilities and use cases of Adobe’s Experience Cloud (e.g., customer data & analytics, advanced omnichannel personalization, cross-channel journey orchestration, creative content production, unified measurement), what "amazing" looks like for omnichannel experiences & customer journeys, and tactics to maximize return from digital programs. Collaborate with digital strategists, technologists, data scientists, and other specialists
Drive a coordinated strategy to grow the business: Monitor performance of the overall Americas business and orchestrate strategy across sales, marketing, pre-sales, customer success, product, professional services, and partners. Activities include working with sales leaders on go-to-market planning, partnering with marketing to amplify messaging, enabling the field on positioning capabilities, influencing product/engineering on roadmap, and aligning with partners on industry solutions
Engage with senior executives as a thought leader: Develop and present compelling thought leadership to senior executives (SVP level and above) in customer meetings, CxO roundtables, Adobe conferences, and industry events. Build C-level relationships, open new doors, speak at conferences, and advise on omnichannel transformation programs
Present thought leadership to prospects at industry & Adobe conferences/events and 1:1 customer meetings with SVP levels and above
Partner with sales, product management, solution consulting, and marketing to bolster industry value proposition, drive coordinated go-to-market strategy, and increase awareness of Adobe’s capabilities

Skills

Industry Strategy

Thought Leadership

Go-to-Market Strategy

Competitive Positioning

Customer Journey Orchestration

Omnichannel Personalization

Customer Data Analytics

Executive Presentation

Sales Partnership

Product Management

Adobe

Software solutions for content creation and marketing

About Adobe

Adobe provides a range of software solutions focused on digital experiences, catering to creative professionals, businesses, and educational institutions. Its main offerings include Adobe Creative Cloud, which contains tools for photography, graphic design, video editing, illustration, UI/UX design, 3D and augmented reality, and social media content creation. Adobe also offers marketing solutions through Adobe Experience Cloud and document management services via Adobe Document Cloud. The company operates on a subscription-based model, allowing users to access its software through monthly or annual plans, with special pricing available for students, teachers, and businesses. Adobe differentiates itself from competitors by providing a comprehensive suite of tools that cover various aspects of content creation and marketing, all integrated into one platform. The goal of Adobe is to empower users to create, manage, and optimize their digital content effectively.

San Jose, CaliforniaHeadquarters

1994Year Founded

$668.9MTotal Funding

IPOCompany Stage

Consumer Software, Enterprise Software, DesignIndustries

10,001+Employees

Benefits

Company Equity

401(k) Company Match

Risks

Emerging AI-driven design tools offer similar functionalities at lower costs.

Open-source alternatives may attract users away from Adobe's subscription model.

Data privacy concerns could affect trust in Adobe's cloud services.

Differentiation

Adobe offers a comprehensive suite for content creation, marketing, and document management.

Adobe's subscription model includes special pricing for students, teachers, and businesses.

Adobe integrates advanced analytics with Experience Cloud for data-driven marketing.

Upsides

Generative AI tools enhance Adobe's content creation and editing efficiency.

Remote work boosts demand for Adobe's cloud-based document management solutions.

AR's popularity in marketing benefits Adobe's 3D and AR tools.

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