Industrial/B2B Content Specialist at VTEX

Chicago, Illinois, United States

Apply Now

Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Industrial, B2B, Digital CommerceIndustries

Requirements

Candidates should have 3-5 years of experience in content marketing, copywriting, or journalism, preferably in a B2B SaaS or industrial tech environment. A strong understanding of B2B buyer journeys, especially in manufacturing, distribution, or logistics sectors, is required. Exceptional storytelling, writing, and editing skills are necessary, along with experience creating various content formats and familiarity with SEO, CMS platforms, and marketing automation tools. A collaborative mindset and the ability to manage multiple projects are also essential.

Responsibilities

The Content Specialist will develop and maintain a content calendar for the B2B/Industrial ICP aligned with go-to-market campaigns. They will write and edit customer success stories, blog posts, whitepapers, thought leadership articles, sales enablement materials, case studies, one-pagers, email sequences, and landing pages. The role involves understanding industrial buyer challenges and language, collaborating with sales, product marketing, and performance marketing teams, supporting content promotion strategies, and monitoring content effectiveness to drive improvements.

Skills

Content Strategy

Content Creation

B2B Marketing

Industrial Marketing

Customer Success Stories

Whitepapers

Thought Leadership

Sales Enablement

Case Studies

Email Marketing

Landing Pages

Messaging

Content Distribution

Performance Analysis

Digital Commerce

VTEX

Digital commerce platform for enterprises

About VTEX

VTEX provides a digital commerce platform designed for enterprises to enhance their selling and fulfillment processes. The platform allows businesses to integrate orders and inventory across various sales channels, which helps optimize fulfillment and delivery. VTEX's solution is customizable and offers an all-in-one approach that enables companies to improve their digital commerce strategies, increase conversion rates, and establish direct-to-consumer marketplaces. Unlike many competitors, VTEX emphasizes rapid deployment and extensive out-of-the-box capabilities, along with seamless integration with third-party sellers, allowing businesses to explore new revenue opportunities. The company's goal is to empower enterprises to efficiently navigate the digital commerce landscape and achieve growth through innovative selling strategies.

London, United KingdomHeadquarters

2000Year Founded

$355MTotal Funding

IPOCompany Stage

Consulting, Consumer SoftwareIndustries

1,001-5,000Employees

Risks

Integration challenges from acquisitions may disrupt service delivery and customer satisfaction.

Rising customer acquisition costs could impact VTEX's profitability if not managed effectively.

Dependence on third-party integrations poses risks if partners face operational issues.

Differentiation

VTEX offers a composable commerce platform, allowing tailored eCommerce solutions for businesses.

The platform integrates seamlessly with third-party sellers, enhancing revenue streams and market reach.

VTEX's rapid deployment and extensive out-of-the-box capabilities set it apart from competitors.

Upsides

Acquisitions of Newtail and Weni enhance VTEX's retail media and AI-powered customer service.

Partnership with Pinterest expands VTEX's social commerce capabilities, reaching more consumers.

VTEX's B2B and B2C solutions position it well in the growing digital commerce market.

Land your dream remote job 3x faster with AI

Try Jobo Free