Bachelor's degree in Marketing, Communications, Healthcare Administration, or related field
10+ years of experience in content marketing or healthcare communication roles
Exceptional writing, editing, and storytelling skills, particularly for healthcare or patient-focused audiences
Proficiency in content management systems (CMS), social media platforms, analytics tools (Google Analytics, Hootsuite, Sprout Social), and SEO tools
Strong knowledge of healthcare terminology, patient communication, compliance considerations, and healthcare content best practices
Proven ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment
Preferred: Formerly a clinician
Preferred: Experience working within healthcare organizations or health tech companies
Preferred: Previous experience in multimedia storytelling in healthcare settings
Preferred: Social media experience
Responsibilities
Create, curate, and oversee production of high-quality healthcare-related content including blogs, videos, infographics, whitepapers, webinars, and patient/customer success stories
Develop and execute content and social media strategies tailored specifically to healthcare audiences, aligning closely with brand and business goals
Build foundational content for sales assets, including presentations and support copy for sales enablement activities
Build foundational content for partner onboarding support
Collaborate with clinical teams, subject matter experts, sales, and customer experience teams to ensure accuracy, relevancy, and consistency of healthcare messaging
Monitor industry trends, healthcare news, and competitor strategies to inform content direction and identify new engagement opportunities