Head of Retention, Sportsbook & Casino at betr

Miami, Florida, United States

Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Gaming, Sports Betting, iGamingIndustries

Requirements

Bachelor's degree in Marketing, Business, or a related field (Master's degree a plus)
Proven experience (6+ years)
Based in Miami, Florida or willing to relocate to be considered for this position

Responsibilities

Own key KPIs for customer marketing and retention across Betr’s social sportsbook and casino verticals
Support in forecasting the core retention KPIs for social sportsbook and social casino
Critical component in the launch of new products and new states, ensuring the optimal promotional and communication setups are in place and iterating quickly based on early data
Work closely with the data and insights team to develop new hypotheses to be tested across promotions
Own the new customer signup offer and refer-a-friend programs for social sportsbook and casino
Play a critical role in future customer loyalty productization
Develop and execute comprehensive customer retention and relationship management strategies to drive engagement, loyalty, and customer lifetime value for Betr's existing customer base
Collaborate closely with product to ensure a sound and robust promotional roadmap is in place for social sportsbook and social casino
Utilize customer data and insights to segment the customer base and personalize communications, offers, and promotions to improve customer engagement and satisfaction
Monitor customer behavior, engagement, and retention metrics, analyzing data to identify trends, patterns, and areas for improvement
Collaborate with the Head of User Acquisition to optimize the onboarding process and develop strategies for converting new users into loyal, active customers
Work closely with the product team to identify and prioritize feature enhancements, product optimizations, and personalized experiences that enhance customer retention and satisfaction
Conduct A/B testing and experimentation to optimize CRM campaigns, messaging, and customer experiences
Stay up-to-date with industry best practices, emerging trends, and new CRM technologies/tools, recommending innovative strategies to improve customer retention and loyalty

Skills

Key technologies and capabilities for this role

Retention StrategyCustomer Relationship ManagementCustomer Lifecycle OptimizationData-Driven MarketingLoyalty ProgramsSportsbookCasino GamingCross-Functional Collaboration

Questions & Answers

Common questions about this position

Is this role remote or does it require relocation?

This role is based in Miami, Florida, and you must be based in this area or willing to relocate to be considered.

What salary or compensation does this position offer?

This information is not specified in the job description.

What key skills and experience are required for the Head of Retention role?

The role requires being experienced and data-driven, with expertise in developing customer retention strategies, utilizing customer data and insights, forecasting KPIs, and collaborating cross-functionally.

What does the team structure look like for this position?

The role reports to the Head of Marketing and works closely with marketing leadership, cross-functional teams, product, and the data and insights team.

What makes a strong candidate for this Head of Retention position?

Strong candidates are experienced retention leaders who are data-driven, skilled in customer relationship management, capable of owning KPIs and promotions, and ready to contribute to new product launches.

betr

Digital platform for fantasy sports and microbetting

About betr

Betr.app is a digital platform that combines fantasy sports with microbetting, targeting sports fans who want to engage in betting on their favorite sports like NFL, NBA, MLB, and NHL. The platform offers two main features: Betr Picks and Microbetting. Betr Picks allows users to make multiple bets on player statistics, with the potential to win up to 100 times their entry, enhancing the traditional fantasy pick'em experience. Microbetting enables users to place bets on specific moments during live sporting events, catering to those who enjoy fast-paced action and unpredictability. Betr.app generates revenue through entry fees from users participating in these betting games, making it distinct from competitors by focusing on both fantasy elements and real-time betting excitement. The company's goal is to provide an engaging and dynamic platform for sports enthusiasts to test their knowledge and instincts while enjoying the thrill of betting.

Miami, FloridaHeadquarters

2022Year Founded

$116.7MTotal Funding

EARLY_VCCompany Stage

Fintech, GamingIndustries

51-200Employees

Risks

Increased competition from FanDuel and DraftKings may impact Betr's market share.

Rapid state expansion could lead to regulatory challenges and compliance issues.

Reliance on Huddle Tech's technology poses integration risks if deployment issues arise.

Differentiation

Betr offers instant gratification through microbetting on live sports events.

Betr Picks allows users to win up to 100 times their entry on player stats.

Betr's peer-to-peer 'Group Mode' enhances user engagement in fantasy sports.

Upsides

Betr's expansion into 33 states increases its potential customer base significantly.

The acquisition of Huddle Tech's technology enhances Betr's sports gaming platform capabilities.

Collaborations with media personalities boost Betr's brand visibility and audience reach.

Land your dream remote job 3x faster with AI

Try Jobo Free