Head of Marketing - New Games at Voodoo

Paris, Île-de-France, France

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Mobile Gaming, GamingIndustries

Requirements

Degree from a top-tier engineering or business school (or equivalent)
Proven experience in a fast-paced environment (consulting, start-up, agency) with exposure to performance marketing or strategic planning
Strong strategic mindset: more strategist than operator, able to design long-term marketing roadmaps and brand positioning
Data-driven and analytical, comfortable with forecasting, budget planning, and interpreting performance data to guide decisions
Creative thinker with the ability to shape campaigns, brand identity, and player-facing initiatives
Skilled communicator in English, able to align cross-functional teams and influence stakeholders at different levels
Hands-on, proactive, and adaptable — a true “doer” able to balance strategy with execution when needed
Passion for games and ability to envision marketing strategies that connect product features, content, and brand development over several years

Responsibilities

Bridge Product & Growth: Act as the key link between Core teams and Growth, defining campaign strategy, budget allocation, forecasts, and long-term brand opportunities
Own holistic marketing strategy: Partner with GMs to shape and execute a 360° marketing vision covering UA, creatives, creator strategy, ASO, CRM, brand, and community initiatives
Guide UA & Creative direction: Provide strategic guidance to UA and Creative teams, ensuring campaigns, assets, and content align with product vision and growth goals
Scale new games: Develop and execute marketing strategies that support the game’s scale-up, from onboarding and FTUE optimization to multi-channel growth (organic, paid, social, influence)
Leverage player & market insights: Use data, research, and player understanding to identify opportunities for acquisition, retention, monetization, and long-term brand building
Partner cross-functionally: Collaborate closely with Product, UA, and Creative stakeholders, acting as the “marketing right-hand” to GMs while aligning with central Growth leadership

Skills

Key technologies and capabilities for this role

User AcquisitionCreative StrategyApp Store OptimizationCRMBrand PositioningCommunity ManagementPlayer AcquisitionMarketing StrategyData-Driven InsightsBudget AllocationCampaign Management

Questions & Answers

Common questions about this position

Is this role remote or onsite?

The position is onsite.

What education is required for this role?

A degree from a top-tier engineering or business school (or equivalent) is required.

What prior experience is needed for the Head of Marketing role?

Proven experience in a fast-paced environment such as consulting, start-up, or agency, with exposure to performance marketing or strategic planning is required.

What is the team structure like at Voodoo Gaming?

The Gaming team consists of hybrid-casual, casual, and mid-core experts, with 'Core' games team supporting internal and external studios on new games and 'Live' games team focusing on engagement for existing games.

What makes a strong candidate for this position?

Strong candidates have a strategic mindset as more of a strategist than operator, are data-driven and analytical, and can design long-term marketing roadmaps with skills in forecasting and budget planning.

Voodoo

Develops free hyper-casual mobile games

About Voodoo

Voodoo.io focuses on mobile gaming and app development, particularly in the hyper-casual game segment, which features simple and easy-to-play games that appeal to a wide audience. Their games are free for users, and the company generates revenue through advertising by partnering with ad networks like AdColony and Adjust to display targeted ads within their games. This approach allows Voodoo to entertain millions of users globally while providing brands with advertising solutions to reach mobile gamers effectively. Unlike many competitors, Voodoo emphasizes user privacy by allowing users to manage consent settings and ensuring no personal data is collected from children under 16. The company's goal is to create engaging mobile experiences while maintaining a strong commitment to user privacy and providing valuable advertising opportunities for brands.

Paris, FranceHeadquarters

2013Year Founded

$480.1MTotal Funding

LATE_VCCompany Stage

Consumer Software, GamingIndustries

501-1,000Employees

Risks

BeReal acquisition may not yield expected returns if popularity doesn't rebound.

Questopia's launch in China could face regulatory challenges.

Wizz app's 'Teen Tinder' reputation may attract scrutiny from parents and regulators.

Differentiation

Voodoo is the #3 mobile publisher worldwide, following Google and Meta.

The company specializes in hyper-casual games, attracting a broad audience globally.

Voodoo offers advertising solutions, enhancing brand engagement with mobile gamers.

Upsides

Acquisition of BeReal diversifies Voodoo's portfolio beyond gaming.

Partnership with AppHarbr improves ad quality, increasing user engagement and revenue.

Successful launch of Questopia in China expands Voodoo's market presence.

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