Head of Marketing Italy at Acadia Pharmaceuticals

Milan, Lombardy, Italy

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Pharmaceuticals, Healthcare, Reproductive Health, Gastroenterology, UrologyIndustries

Requirements

5 years of experience in senior marketing roles within the pharmaceutical industry
Solid expertise in both strategy and execution, across marketing and ideally sales functions
Proven experience in customer marketing

Responsibilities

Design and implement the Italian marketing strategy, ensuring alignment with global brand strategies and corporate objectives
Translate global marketing platforms, assets, and campaigns into locally relevant programs, ensuring consistency of messaging and measurable impact across channels
Partner closely with the General Manager to identify and evaluate market opportunities, competitive dynamics, and potential portfolio expansion areas
Provide strategic, data-informed input into business planning, forecasting, and long-range brand development for the Italian market
Promote a culture of innovation and data-driven decision-making, challenging the status quo and fostering new ideas, processes, and partnerships to enhance brand performance and customer engagement
Drive a customer-centric and insight-driven marketing approach, ensuring that brand plans and initiatives are based on robust data from healthcare professionals, patients, and payers
Lead the local adaptation and implementation of marketing materials, ensuring compliance with corporate guidelines and local regulations
Develop integrated, multichannel communication and engagement strategies, leveraging digital innovation and analytics to maximize effectiveness
Champion data-driven marketing, using metrics, dashboards, and performance insights to continuously optimize campaigns, content, and customer engagement models
Introduce and champion innovative engagement formats that enhance reach, personalization, and value for customers
Monitor campaign performance, market share trends, and customer experience metrics to drive continuous improvement and ROI optimization
Collaborate closely with Sales, Medical, Market Access, and Corporate Affairs teams to ensure full strategic alignment and effective execution
Act as the local ambassador for the Therapeutic Areas, ensuring continuous dialogue between local and global teams
Contribute to launch readiness and post-launch performance by aligning local priorities and ensuring operational excellence
Foster a culture of collaboration, accountability, innovation, and data literacy within the marketing team
Lead, develop, and inspire the local marketing team to deliver high performance, analytical rigor, and professional growth
Manage the marketing budget effectively, ensuring strategic allocation of resources and financial discipline

Skills

Marketing Strategy

Strategic Leadership

Customer Marketing

Brand Positioning

Data-Driven Decision Making

Business Planning

Forecasting

Market Analysis

Competitive Analysis

Innovation

Campaign Localization

Acadia Pharmaceuticals

Develops therapies for neurological disorders

About Acadia Pharmaceuticals

Acadia Pharmaceuticals develops therapies for neurological disorders, focusing on conditions like Parkinson's disease, schizophrenia, and Rett syndrome. The company conducts extensive research and clinical trials to create drugs that are safe and effective, seeking approval from regulatory bodies like the FDA before bringing them to market. Acadia differentiates itself by targeting areas with significant unmet medical needs, ensuring that their products address critical health challenges. Their goal is to improve the quality of life for patients suffering from these disorders while also promoting diversity, equity, and inclusion within their operations.

Dallas, TexasHeadquarters

1993Year Founded

$813.4MTotal Funding

ACQUISITIONCompany Stage

Biotechnology, HealthcareIndustries

501-1,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Employee Stock Purchase Plan

Paid Vacation

Paid Holidays

Paid Sick Leave

Paid Parental Leave

Tuition Reimbursement

Risks

Increased competition in CNS drug market may impact Acadia's market share.

Potential clinical trial delays could affect drug approval timelines.

Dependence on partnerships poses risks if collaborations face challenges or dissolve.

Differentiation

Acadia focuses on CNS disorders with unmet medical needs, like Parkinson's and Rett syndrome.

The company has a strong R&D foundation, developing innovative small molecule drugs.

Acadia's strategic partnerships enhance its research capabilities and market reach.

Upsides

Acadia's collaboration with Saniona expands its portfolio with SAN711 for neurological disorders.

Health Canada's approval of Daybue boosts Acadia's presence in the Canadian market.

The rise of personalized medicine aligns with Acadia's targeted therapy approach.

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