[Remote] Head of Marketing at ChowNow

Remote

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Restaurant Technology, Food Tech, SaaSIndustries

Requirements

Deeply understand the importance of local restaurants and put them at the center of everything you do, aiming to help them thrive
Recognize that diversity and inclusivity matter, committed to progress by providing support and resources to everyone
Ability to listen to other team members' ideas and thrive in an environment that embraces individuality, where everyone’s voice counts
Consistently go above and beyond, help peers accomplish tasks while excelling at your own, and raise your hand to share smart ideas
Set clear ambitious goals, avoid complacency, and seek out new opportunities and challenges

Responsibilities

Own marketing-sourced pipeline generation targets (MQL → SQL → Opportunity → Closed Won)
Partner with Sales to hit coverage ratios and drive pipeline velocity
Present monthly and quarterly pipeline performance directly to CRO & CFO
Build forecasting and attribution models that clearly connect marketing activity to revenue
Architect and own the integrated demand engine—across paid, organic, partner, and emerging channels
Develop and execute multi-channel acquisition campaigns that deliver quality at volume
Lead the monthly promotion and campaign calendar, ensuring alignment with Sales, Product, and CX
Design conversion experiments to optimize performance

Skills

Key technologies and capabilities for this role

Demand GenerationPipeline ManagementPaid MarketingOrganic MarketingLifecycle MarketingProduct MarketingData-Driven MarketingPerformance MetricsKPIsTeam LeadershipFull-Funnel MarketingScalable Growth

Questions & Answers

Common questions about this position

Is this a remote position?

Yes, this is a remote role based in the United States, though ChowNow is not eligible to employ in every state and the recruiting team will confirm location and eligibility.

What is the salary or compensation for the Head of Marketing role?

This information is not specified in the job description.

What qualities does ChowNow value in the Head of Marketing candidate?

ChowNow values candidates who put restaurants first, celebrate diversity and inclusivity, listen to team members' ideas, thrive in environments embracing individuality, and consistently go above and beyond.

What team will the Head of Marketing manage?

The role will directly manage a multi-disciplined team of ~8, working alongside the heads of Paid, Organic, Lifecycle, and Product Marketing.

What makes a strong candidate for this Head of Marketing position?

Strong candidates deeply understand local restaurants, prioritize their success, embrace diversity and inclusivity, foster a collaborative environment where everyone's voice counts, and demonstrate a proactive attitude by going above and beyond.

ChowNow

Online ordering system for independent restaurants

About ChowNow

ChowNow provides online ordering systems specifically designed for independent restaurants. Their service allows restaurants to integrate orders from multiple platforms, including their own websites, Facebook, Google pages, and ChowNow’s own site, into a single centralized hub. This means restaurant owners do not have to manage multiple devices for different order sources. Unlike many competitors that charge high fees for third-party services, ChowNow offers a commission-free model, making it a more affordable option for small to medium-sized independent restaurants. The company generates revenue through subscription fees and service charges, aiming to help restaurant owners streamline their ordering processes and improve the overall customer experience.

Santa Monica, CaliforniaHeadquarters

2011Year Founded

$62.3MTotal Funding

SERIES_CCompany Stage

Food & Agriculture, Consumer SoftwareIndustries

201-500Employees

Benefits

Comprehensive health plans

Remote office stipend

Mental health coverage

Parental & family leave

Student loan assistance

Employee stock incentive plan

401(k) savings plan

Pet insurance

Fitness stipend

Risks

Increased competition from convenience stores using voice AI technology.

Smart Answering service may face integration challenges with existing restaurant systems.

New leadership may lead to strategic shifts unsettling existing partnerships.

Differentiation

ChowNow offers commission-free online ordering, unlike competitors with high third-party fees.

The platform integrates orders from multiple sources into a centralized hub for restaurants.

ChowNow provides branded apps and marketing support, enhancing restaurant-customer connections.

Upsides

AI-driven voice technology can enhance customer service and reduce labor costs.

Partnership with Dining Alliance offers discounts, lowering operational costs for restaurant partners.

Acquisition of Cuboh improves order management efficiency and accuracy for restaurant partners.

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