Head of Lifecycle & Retention Marketing at Talkiatry

San Francisco, California, United States

Apply Now

Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Mental Health, Healthcare, TechnologyIndustries

Requirements

10+ years of marketing experience
5+ years leading high-performing lifecycle or CRM teams in consumer technology, healthcare, or other regulated industries
Proven success architecting and scaling lifecycle programs that materially improved retention

Responsibilities

Partner with the CMO and senior leadership to define the happy path, lifecycle marketing vision and measurable impact on patient experience and retention
Develop and own the end-to-end patient lifecycle marketing strategy across acquisition, onboarding, engagement, retention, and reactivation
Build a best-in-class lifecycle organization, attracting, mentoring and developing a team of strategists, operators and production
Provide thoughtful analysis and identify blockers, milestones, and indicators that lead a patient to the happy path
Champion a culture of high velocity testing, measurement, and learning, using data to inform strategy and guide investment decisions
Lead and drive impactful campaigns and automation to influence Activation, Retention, and Adherence KPIs
Define ‘best-in-class’ Lifecycle and take the organization there
Oversee the design, execution, and optimization of multi-channel lifecycle campaigns across email, SMS, push, and in-app messaging
Drive segmentation and compliant personalization strategies that leverage behavioral, clinical, and engagement data to only send performant and necessary messaging
Collaborate with Martech and Data Engineering to deepen lifecycle automation and trigger logic, ensuring timely and contextual patient communication
Define the KPIs and success metrics for lifecycle marketing programs, including conversion, activation, engagement, retention, reactivation, and LTV
Partner with Analytics and Data Science to operationalize predictive modeling, control group definition, cohort analysis, and attribution
Implement measurement and impact analysis. Provide regular performance reviews and insights to executive leadership
Influence Talkiatry’s marketing automation stack (Iterable, Twilio, Mailgun, Hubspot), ensuring strong governance, deliverability, and innovation in personalization
Partner with Marketing Ops and IT on system integrations that enhance targeting, experimentation, and real-time communication capabilities
Ensure all programs meet HIPAA compliance and patient data privacy standards

Skills

Lifecycle Marketing

Retention Marketing

Email Marketing

SMS Marketing

Push Notifications

In-App Messaging

Team Building

Cross-Functional Collaboration

Marketing Strategy

Patient Engagement

Marketing Automation

Talkiatry

Provides virtual psychiatric care services

About Talkiatry

Talkiatry provides psychiatric care services through a telehealth platform, focusing on mental health support. Clients seeking help can easily check if their insurance is accepted and complete an online assessment, which helps match them with a suitable psychiatrist from Talkiatry's team. This allows clients to have their first virtual visit within days, making mental healthcare more accessible. Unlike many competitors, Talkiatry's services are covered by insurance, reducing the financial barriers often associated with mental health care. The goal of Talkiatry is to offer convenient and empathetic psychiatric care, led by a diverse team of experts, to help clients on their journey to better mental health.

New York City, New YorkHeadquarters

2019Year Founded

$192.6MTotal Funding

DEBTCompany Stage

HealthcareIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Unlimited Paid Time Off

Paid Holidays

Paid Parental Leave

Flexible Work Hours

Remote Work Options

Risks

Increased competition from other telehealth platforms may affect market share.

Reliance on insurance reimbursements poses financial risks with policy changes.

Rapid expansion could lead to operational challenges and quality control issues.

Differentiation

Talkiatry offers insurance-covered virtual psychiatric care, enhancing accessibility for patients.

The company partners with ERC Pathlight to provide specialized care for eating disorders.

Talkiatry's diverse clinical team ensures personalized care across various mental health needs.

Upsides

Talkiatry's value-based care model improves health outcomes and reduces costs.

The partnership with Biogen expands services to address postpartum depression effectively.

Growing telehealth adoption boosts demand for Talkiatry's services.

Land your dream remote job 3x faster with AI

Try Jobo Free