Head of Growth at GoodRx

Bogotá, Bogota, Colombia

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Sports Technology, Mobile AppsIndustries

Requirements

2-10 years as leader or member of Growth/Lifecycle/CRM team(s) at hypergrowth tech companies, ideally B2C marketplace
Natural understanding of how user data at a B2C/marketplace flows and can be both analyzed and leveraged to enhance the company’s value proposition
Strong experience with A/B testing, multivariate testing, and data-driven decision-making to optimize user journeys
Deep familiarity with tools for sending communications and data analysis & reporting: CleverTap, Twilio, Sendgrid, Amplitude, Google Analytics, or similar
Significant experience with SQL
Comfortable ability to conduct market research and competitor analysis to identify trends, opportunities, and best practices in funnel conversion
Authentic desire to build something extraordinary, and the will and dedication to see the journey through
Natural inclination to give 120%
Advanced written and spoken English
Resides in Bogotá, Colombia

Responsibilities

Analyze, report, and leverage data for data-driven decision-making paired with customer research to provide insights and drive company growth
Evolve and own all Player and Lifecycle processes, including the entire “Player Journey” and all data-driven initiatives and actions to enhance player and Host activation, engagement, retention, and reactivation
Architect new communications: all comms to players, Hosts, and facilities will be automated, data-driven, and purposeful
Ideate, develop, and execute strategies to strengthen the GoodRec community through well-orchestrated communication and discount structures
Design lifecycle and growth processes at every stage and at all levels: from specific communication messaging to macro-structures that guide every sort of player through their GoodRec relationship, from the definition of retention metrics to how data on tens of thousands of GoodRec players is put together and analyzed

Skills

Key technologies and capabilities for this role

Data AnalysisCustomer ResearchLifecycle ManagementRetention StrategiesPlayer JourneyAutomated CommunicationsGrowth StrategiesAnalytical ThinkingSQLA/B Testing

Questions & Answers

Common questions about this position

What experience is required for the Head of Growth role?

Candidates need 2-10 years as a leader or member of Growth/Lifecycle/CRM teams at hypergrowth tech companies, ideally B2C marketplace, with strong experience in A/B testing, multivariate testing, data-driven decision-making, and tools for sending communications.

What are the key skills needed for this position?

The role requires analytical thinking to spot trends and make data-driven decisions, attention to detail for optimizing funnels, adaptability in a fast-moving environment, project management for multiple workstreams, and a user-centric mindset.

What is the salary or compensation for this role?

This information is not specified in the job description.

Is this a remote position, or is there a location requirement?

This information is not specified in the job description.

What makes a strong candidate for this Head of Growth role?

Strong candidates have 2-10 years in Growth/Lifecycle/CRM at hypergrowth B2C marketplaces even if not 100% match, a natural grasp of user data flows, and deep experience with testing and optimization tools; the company encourages applications from those who believe they are a strong fit.

GoodRx

Provides prescription drug price comparisons and discounts

About GoodRx

GoodRx helps people save money on prescription medications by providing access to discounts and coupons. Users can search for their prescribed drugs on the GoodRx website or app, compare prices at various pharmacies, and obtain coupons to use at the pharmacy for discounts. This service is available at over 70,000 pharmacies across the United States. GoodRx earns revenue through referral fees from pharmacies when users redeem coupons, and it also offers a subscription service called GoodRx Gold for deeper discounts. The company aims to make healthcare more affordable and accessible, focusing on transparency and user privacy.

Santa Monica, CaliforniaHeadquarters

2005Year Founded

$59.8MTotal Funding

IPOCompany Stage

Biotechnology, HealthcareIndustries

1,001-5,000Employees

Benefits

Medical, dental, and vision insurance

401(k) with a company match

ESPP

Unlimited vacation

"Take care of yourself" days

11 paid holidays

Risks

Increased competition from digital health platforms like Amazon Pharmacy threatens market share.

The end of the Kroger Savings Club partnership has led to a decline in subscription revenue.

New CEO Wendy Barnes may lead to strategic shifts that disrupt current operations.

Differentiation

GoodRx offers significant savings on prescription medications through coupons and discounts.

The company provides a unique service with its GoodRx Gold subscription for deeper discounts.

GoodRx for Pets expands their market by offering pet medication savings and home delivery.

Upsides

GoodRx's partnership with Affirm introduces a buy-now-pay-later option for consumers.

The launch of GoodRx for Pets taps into the growing pet healthcare market.

Appointment of Wendy Barnes as CEO may bring fresh strategic insights and leadership.

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