Head of Brand Visuals at Abbott

Alameda, California, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Medical Devices, DiagnosticsIndustries

Requirements

Elevated design aesthetic
Strong brand and art direction background
Portfolio that blends visual storytelling with modern cultural relevance
Hands-on leadership skills in ideation, craft, and team direction
Ability to translate vision into high-impact creative that connects with audience
Experience crafting emotionally resonant, strategically grounded, and culturally fluent stories

Responsibilities

Lead the brand visuals team to develop breakthrough creative that drives Lingo adoption across brand and marketing touchpoints, including advertising, web, email, events, performance marketing, and social media
Collaborate with the Creative Director and Head of Copy to develop engaging, inspiring concepts and execute them flawlessly to drive business impact
Collaborate closely with designers, writers, external production partners, and cross-functionally with Marketing, eCommerce, and Product teams
Lead concept development, design, and art direction across campaigns, digital experiences, retail, and content
Proactively track trends in culture, design, user experience, and social media
Inspire and embrace challenges, technologies, and new ways of thinking
Mentor creatives on the team, lead by example, elevate creative concepts and craft, and achieve team and individual goals
Collaborate with cross-functional partners across Lingo and Abbott to ensure the brand’s creative vision is consistent

Skills

Brand Strategy

Visual Design

Graphic Design

Marketing

Creative Leadership

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.

Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.

Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.

Abbott's microfluidic devices streamline diagnostic processes efficiently.

Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.

Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.

Significant investments indicate strong market confidence in Abbott's healthcare solutions.

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