Head of Brand & Marketing, Logitech Personal Workspace Solutions (PWS) at Logitech

Lausanne, Vaud, Switzerland

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Consumer Electronics, MarketingIndustries

Requirements

Proven track record of leading growth for a global consumer brand through digital-first marketing
Deep expertise in Search, Social/influencer, and content marketing on platforms including TikTok, Instagram, YouTube, and Reddit
Combination of proven creative excellence and data-based, analytical approaches for measurable business outcomes (ROI/ROAS)
Mastery of navigating a global matrixed organization, balancing global strategy with regional/local activation
Creative and resourceful mindset, focused on driving large impact with optimized budgets
Experience in building and retaining high-performing teams and inspiring/managing a strategic agency network
Fluency in English
Experience in European and US markets (China is a plus)
College degree
Embodiment of Logitech values: Be Yourself, Be Open, Stay Hungry and Humble, Collaborate, Challenge, Decide and Do

Responsibilities

Define and drive the Global Brand narrative to build an iconic brand: Unify brand storytelling, digital media, social engagement, and creator content into a single, powerful plan with clear annual investment priorities defined by audience & categories/products, platforms, countries, and channels. Oversee all global content strategy and creative work
Drive world-class Digital-First Marketing: Drive world-class, culturally resonant content across digital platforms, with a focus on (LLMO) search and social/influencer excellence
Measure marketing impact & drive continuous improvement: Use data analytics to continuously optimize plans, campaigns and maximize ROI/ROAS in real time
Lead & Collaborate: Directly lead a global team of 12 and closely partner with the PWS global Business Unit and Regional/country marketing teams across Logitech’s matrix (Business Units, Comms, Design & Creative, Commercial B2B & B2C) to deliver brand and business impact at scale
Build & Manage: Foster a high-performing team that blends creative storytelling with analytical precision, and manage top-tier agency partners to deliver breakthrough work
Ensure Brand Coherence: Maintain brand consistency across all consumer touchpoints, from packaging and eRetail to software and B2B initiatives
Amplify and execute global brand and marketing strategies and priorities, with regular engagement with the CEO and executive team

Skills

Brand Strategy

Digital Marketing

Social Media

Influencer Marketing

Content Strategy

Data Analytics

ROI Optimization

ROAS

Team Leadership

Global Marketing

Search Marketing

Creative Direction

Logitech

Designs and sells computer peripherals and accessories

About Logitech

Logitech designs and manufactures computer peripherals and digital interaction tools, including keyboards, webcams, headsets, and mice. Their products enhance how users connect with the digital world, focusing on user experience and design. Logitech's offerings cater to a wide range of customers, from individual consumers to businesses and professional gamers, and are sold through various online and retail channels. What sets Logitech apart from competitors is their strong commitment to quality and continuous innovation, which allows them to meet the changing needs of their users and set industry standards. The company's goal is to improve digital interaction for everyone, ensuring customer satisfaction through excellent support and community engagement.

San Jose, CaliforniaHeadquarters

1981Year Founded

IPOCompany Stage

Consumer Software, Design, Consumer GoodsIndustries

5,001-10,000Employees

Benefits

Comprehensive medical, dental, and vision

Life insurance, and short- and long-term disability

Flexible spending accounts for health care, dependent care and commuter expenses

Generous paid time off and holidays

Employee Assistance Program

Wellness programs and gym/sport benefits & discounts

Company social events

Logitech product discounts

Tuition reimbursement plan

Fun environment - take a break and play a game!

Retirement plan benefits

Risks

Increased competition from brands like Razer and Corsair in gaming peripherals.

Supply chain vulnerabilities affect availability of crucial semiconductor components.

Stricter EU environmental regulations may increase production costs for Logitech.

Differentiation

Logitech's diverse brand portfolio caters to various consumer and enterprise needs.

The company is recognized for its innovative design and user experience focus.

Logitech's commitment to sustainability enhances its brand reputation.

Upsides

Growing demand for remote work solutions boosts sales of webcams and headsets.

The gaming industry's growth supports increased sales of Logitech's gaming peripherals.

Rising content creation platforms drive demand for Logitech's streaming equipment.

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