Head of Brand & Reputation at Flex

New York, New York, United States

Flex Logo
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
FinTech, Rent PaymentIndustries

Requirements

  • 8+ years of brand or marketing leadership experience
  • Experience across both in-house and agency environments preferred
  • Success building a brand strategy and identity system from the ground up
  • Equally creative and analytical—you anchor every creative idea in a strategic why
  • Versed in the elusive art of measuring brand performance—you strive to understand the impact of everything you do
  • Demonstrated ability to translate qualitative and quantitative insights into strategy and execution
  • Comfortable building dashboards, defining brand KPIs, and partnering with data/analytics teams to evaluate impact
  • Deeply passionate about our mission and your craft

Responsibilities

  • Define Flex’s brand strategy, anchored in core consumer truths
  • Drive the development and implementation of a cohesive visual and tonal identity
  • Collaborate cross-functionally to embed brand principles in everything we do
  • Actively monitor brand awareness and sentiment, leveraging insights to ensure continued relevance
  • Oversee Flex’s online reputation and brand presence across SEO, reviews, website, content, PR, social, influencers
  • Continuously think about how to uplevel the brand, crafting unique and impactful brand activations across channels
  • Build and lead a small team, providing mentorship, clear prioritization, and opportunities for growth
  • Help shape and scale Flex’s marketing function, establishing strong processes, tools, and cross-functional ways of working

Skills

Brand Strategy
Visual Identity
SEO
GEO
Reviews Management
Content Marketing
PR
Social Media
Web Development
Influencer Marketing
Team Management
Consumer Insights

Flex

Comprehensive contract manufacturer for electronics

About Flex

Flex provides comprehensive electronics manufacturing services, originally starting with circuit board production for tech companies in Silicon Valley. The company automates its manufacturing processes to ensure reliability and cost-effectiveness, which has made it a trusted partner for various industries, including automotive, healthcare, and consumer electronics. Flex's services encompass design, engineering, manufacturing, and supply chain management, allowing businesses to outsource their production needs and focus on their core activities. A key differentiator for Flex is its subsidiary, Anord Mardix, which specializes in critical power solutions and custom products for clients with complex requirements. Additionally, Flex is dedicated to sustainability, aiming for a significant portion of its customers to adopt science-based emissions targets by 2025, reflecting its commitment to environmental responsibility.

Singapore, SingaporeHeadquarters
1969Year Founded
$200MTotal Funding
IPOCompany Stage
Industrial & Manufacturing, EnergyIndustries
10,001+Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
401(k) Company Match
Company Equity
Unlimited Paid Time Off
Paid Holidays
Parental Leave
Profit Sharing

Risks

Integrating JetCool Technologies may lead to operational and cultural alignment challenges.
Partnership with Musashi Energy exposes Flex to risks of emerging technology failures.
Jamdeo joint venture faces competitive pressures in the smart TV and media streaming market.

Differentiation

Flex offers end-to-end manufacturing solutions, from design to supply chain services.
Anord Mardix, a Flex subsidiary, specializes in critical power solutions and custom offerings.
Flex's commitment to sustainability aligns with global efforts to combat climate change.

Upsides

Flex's acquisition of JetCool enhances its data center cooling solutions for AI servers.
Partnership with Musashi Energy boosts Flex's AI data center energy storage capabilities.
Flex's Zhuhai facility's AME Excellence Award highlights its world-class manufacturing standards.

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