Director, Enterprise Marketing
ClioSalary not specified
Full Time
Senior (5 to 8 years), Expert & Leadership (9+ years)
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Technology, Freelance MarketplaceIndustries
Requirements
- 10+ years of experience in this field (either client or agency), preferably in the tech sector
- B2B or B2C experience, with work on complex products and/or services
- Excellent level of oral and written English
- Big plus: experience working on a marketplace (due to two audiences)
- Genuine interest and ability in both setting the strategy AND getting the job done
- Experience collaborating with diverse local stakeholders across a European scope, respecting localized business model rather than top-down approach
- Curiosity around AI as the next productivity booster for marketing
- Excellent interpersonal skills, ability to develop and nurture relationships, lead by example, win commitment, and share enthusiasm
Responsibilities
- Develop and execute a consistent brand strategy aligned with the company’s mission and growth
- Ensure the brand story and identity resonate with target audiences and markets
- Oversee and refine the visual identity, tone of voice, and key messages for a cohesive and impactful presence
- Adapt brand messaging to different audience segments (freelancers, businesses, partners)
- Collaborate with internal teams (Product, Marketing, Sales, etc.) to integrate brand positioning
- Ensure brand alignment in product launches and marketing campaigns
- Work with Content and Acquisition teams to define campaign strategies aligned with brand objectives
- Lead creative teams to develop assets supporting both demand generation and long-term brand building
- Manage the brand’s positioning on social media
- Design strategies to grow the community, strengthen brand affinity, and drive demand
- Enhance visibility and credibility
- Recruit internal/external brand ambassadors and lead thought leadership initiatives
- Conduct market research and brand perception analysis
- Understand merchant needs and competitive positioning
- Define clear performance indicators (KPIs) and track brand performance
- Provide regular reporting and continuously optimize strategies based on metrics (awareness, engagement, perception)
- Support and mentor the brand and creative team
- Ensure high performance and ongoing professional growth
Skills
Brand Strategy
Brand Positioning
Market Research
Competitor Analysis
Brand Management
Visual Identity
Tone of Voice
Brand Messaging
Cross-Functional Leadership
Content Strategy
Campaign Strategy
Creative Direction
Malt
Connects businesses with freelance talent
About Malt
Malt connects businesses with freelancers, helping them find the right talent for their projects. The platform allows companies to browse and hire from a pool of over 700,000 freelancers across various fields. Businesses can post their project needs, and Malt matches them with suitable freelancers based on skills and experience. Unlike many competitors, Malt has expanded its services to include independent management consultants and interim executives through its acquisition of Comatch, offering a broader range of expertise. The goal of Malt is to empower individuals to take control of their careers while providing businesses with easy access to freelance talent.
Paris, FranceHeadquarters
2013Year Founded
$120.4MTotal Funding
GROWTH_EQUITY_VCCompany Stage
Consulting, Social ImpactIndustries
1,001-5,000Employees
Benefits
Paid Vacation
Sabbatical Leave
Performance Bonus
Stock Options
Hybrid Work Options
Health Insurance
Risks
Integration challenges with Comatch may affect service quality.
Rapid expansion may strain resources and lead to operational inefficiencies.
Reliance on AXA for insurance services poses a risk if partnership terms change.
Differentiation
Malt connects freelancers and clients with an easy-to-use search engine.
Malt offers automatic insurance through AXA during project work.
Malt acquired Comatch to expand into management consulting and interim executive services.
Upsides
Malt serves over 700,000 freelancers and 70,000 clients across nine countries.
The acquisition of Comatch strengthens Malt's presence in the German market.
Malt raised €80 million to support its growth and expansion efforts.
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