[Remote] GTM Lead, New Business at 7shifts

Toronto, Ontario, Canada

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, Restaurant TechnologyIndustries

Requirements

Proven experience shaping and scaling product-led or self-serve growth strategies in a SaaS environment
A track record of orchestrating cross-functional teams to deliver measurable lift in funnels and revenue without direct authority
Deep expertise in growth experimentation (A/B testing, statistical significance, design of experiments) and a strong command of lead routing and scoring design
The mindset of an excellent operator: combine ruthless prioritization with crisp communication and calm, bias-to-action leadership in a matrix organization
Comfortable with key Go-to-Market levers, including pricing & packaging, paywalls, trial models, and sales-assist orchestration
Nice-to-Haves
A solid understanding of Data stack literacy (product analytics, marketing attribution, CRM) to transform data into action
Experience in a B2B SaaS environment serving the restaurant or hospitality industry
Experience building or owning an operating rhythm, including defining a pod scorecard and facilitating reviews

Responsibilities

Lead through influence a dedicated, cross-functional Pod (Marketing, Sales, Product, Partnerships, and Product Marketing) to accelerate New ARR from PLG/PLS channels and ensure overall channel efficiency
Define the Go-to-Market plan and demand strategy with Marketing and Partnerships, specifically focusing on lifting the volume and quality of ICP-match trials and partner qualified leads
Drive and refine the product-led growth and product-led sales roadmaps to maximize conversion, specifically targeting improvements in the trial start to paid conversion rate
Operationalize the Pod's execution speed by establishing the weekly operating rhythm, maintaining the scorecard and governance, and monitoring PQL volume/quality and activation milestones
Design and manage a rapid experimentation engine across the full funnel, from top-of-funnel demand generation to monetization strategies (pricing, packaging), and improve the sales-assist connection rate
Champion alignment by building deep partnerships with functional leaders to ensure all efforts are unified and focused on achieving key funnel health indicators that drive new users to their "aha moment"

Skills

Key technologies and capabilities for this role

GTM StrategyProduct-Led GrowthProduct-Led SalesDemand GenerationCross-Functional LeadershipRevenue OperationsExperimentationPricing StrategyPartnershipsSales EnablementPLGPLSARR GrowthICP TargetingPQL Management

Questions & Answers

Common questions about this position

What experience is required for the GTM Lead, New Business role?

You need proven experience shaping and scaling product-led or self-serve growth strategies in a SaaS environment, a track record of orchestrating cross-functional teams to deliver measurable lift in funnels and revenue without direct authority, deep expertise in growth experimentation including A/B testing and lead routing, and comfort with GTM levers like pricing, packaging, and trial models.

What is the salary or compensation for this position?

This information is not specified in the job description.

Is this role remote or does it require office work?

This information is not specified in the job description.

What kind of team will I be working with in this role?

You will lead through influence a dedicated, cross-functional Pod consisting of Marketing, Sales, Product, Partnerships, and Product Marketing to accelerate new ARR from PLG/PLS channels.

What makes a strong candidate for this GTM Lead role?

Strong candidates have the mindset of an excellent operator with ruthless prioritization, crisp communication, calm bias-to-action leadership in matrix organizations, plus nice-to-haves like data stack literacy and B2B SaaS experience in restaurant or hospitality.

7shifts

Workforce management platform for restaurants

About 7shifts

7shifts is a workforce management platform designed for the restaurant industry, offering tools for scheduling, payroll, hiring, and compliance. It simplifies the hiring process and includes features for labor law compliance and staff engagement monitoring. The platform's AI-driven auto-scheduling and actionable insights help restaurant owners make informed decisions and improve operational efficiency. 7shifts aims to enhance team retention and guest experiences by addressing the specific needs of restaurant management.

Regina, CanadaHeadquarters

2014Year Founded

$127.4MTotal Funding

SERIES_CCompany Stage

Consulting, Enterprise SoftwareIndustries

201-500Employees

Benefits

Health Insurance

Company Equity

Flexible Work Hours

Remote Work Options

Parental Leave

Home Office Stipend

Professional Development Budget

Risks

Recent layoffs may impact 7shifts' operational capabilities and service quality.

Increased competition from Square's integrations could affect 7shifts' market share.

Dependency on Lightspeed's ecosystem may limit strategic flexibility for 7shifts.

Differentiation

7shifts offers a comprehensive platform tailored specifically for the restaurant industry.

The platform integrates scheduling, payroll, and compliance tools in one seamless solution.

AI-driven auto-scheduling enhances operational efficiency and decision-making for restaurant managers.

Upsides

7shifts ranked 382 on the 2024 Deloitte Technology Fast 500, showing strong growth.

Partnership with Lightspeed enhances 7shifts' integration capabilities and market reach.

Instant tip payouts feature meets high demand, boosting employee satisfaction and retention.

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