Growth Product Manager - Campaign/ User Journey at Binance

Taipei, Taiwan

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Blockchain, Cryptocurrency, FintechIndustries

Requirements

At least 5 years of experience in user growth or growth hacking related fields in the financial or crypto industry preferred
Strong background in agile methodologies, data-driven strategy, and data analysis
Proficient in growth data and experience using data to inform decision making
Excellent communication and collaboration skills
Experience leading cross-functional teams and driving results
Bachelor's or Master's degree in Computer Science, Business, Marketing, Finance, or a related field is preferred

Responsibilities

Design and implement user growth strategies to enhance user conversion efficiency from user acquisition to long-term retention, boosting key business metrics (e.g. new user registrations, retention, cross sell, churn rate etc)
Identify core user needs and design AI-driven growth products to drive user growth
Develop product roadmaps, set long term and short time goals, and create tailored local market and global market product solutions to improve on user growth and experience
Leverage data analysis and user insights to create efficient product features that enhance platform appeal and user stickiness
Collaborate with various teams such as campaign, lifecycle marketing, operations, and tech teams to execute growth initiatives
Identify opportunities, and iterate solutions to maintain growth product competitiveness in the crypto industry
Use agile methodologies to manage the development and deployment of growth initiatives

Skills

Product Management

Growth Strategies

User Acquisition

Retention

Data Analysis

Product Roadmaps

Agile Methodologies

A/B Testing

User Insights

Cross-sell

Churn Reduction

Blockchain

Cryptocurrency

Binance

Cryptocurrency exchange for trading and earning

About Binance

Binance is a cryptocurrency exchange platform where users can buy, sell, and trade a variety of cryptocurrencies, including Bitcoin and Ethereum. It offers multiple trading options such as Spot, Margin, and Futures markets, along with a peer-to-peer service for direct transactions. Users can also earn interest on their crypto holdings through Binance Earn and trade NFTs in its marketplace. Binance stands out as the largest crypto exchange by trade volume, aiming to provide comprehensive services for both new and experienced traders.

Valletta, MaltaHeadquarters

2017Year Founded

$9.7MTotal Funding

SERIES_ACompany Stage

Crypto & Web3, Financial ServicesIndustries

5,001-10,000Employees

Benefits

Competitive salary

Option to be paid in crypto

Health insurance

Flexible working hours

Remote work for many roles

Company sponsored holidays

Learning and development programs

Free language classes

Relocation support

International transfers mid-career

Risks

Regulatory scrutiny in the U.S. could impact Binance's operations and reputation.

Allegations of internal misconduct may lead to legal complications for Binance.

Expansion into new markets like Brazil poses integration and compliance challenges.

Differentiation

Binance offers a comprehensive range of crypto services, including trading and NFTs.

It is the largest crypto exchange by trade volume, serving over 166 million users.

Binance provides unique products like Binance Earn and a Launchpad for new tokens.

Upsides

Binance benefits from the growing popularity of crypto staking and yield farming.

Increased interest in Layer 2 solutions could boost Binance's trading volume.

Stablecoin adoption for cross-border transactions may increase Binance's trading volumes.

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