Growth Marketing Specialist at Global Payments

Atlanta, Georgia, United States

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Payments, FinTech, TechnologyIndustries

Requirements

Minimum of 5 years’ experience in B2B SaaS demand generation and growth marketing
Demonstrated understanding of integrated campaign architecture and the customer decision journey
Ability to leverage analytics, marketing automation, and CRM tools to derive campaign performance insights
Demonstrated technical skills such as Excel (or Google Sheets) for data manipulation and visualization, Web analytics tools like Google Analytics, VWO, and modern tech stack
Understanding of Conversion rate optimization (CRO) techniques
Resourceful marketer who is self-motivated and disciplined with the ability to define and achieve objectives with limited oversight
Strong relationship builder and high collaborator with Sales, marketing leadership, and other stakeholders
Experience with SMB, payments, or point of sale is preferred

Responsibilities

Create buyer personas that outline their needs, pain points, and behavior. Then, design multi-channel marketing campaigns that resonate with these personas and drive conversions
Analyze the data to identify trends, opportunities, and challenges within existing campaigns and revenue activities. Provide actionable insights to improve marketing efforts and optimize resource allocation
Design experiments for various marketing channels, including email, social media, and landing pages. Analyze the test results and implement the winning variations. Continuously iterate on messaging, channel, assets, allocation, etc
Collaborate with sales teams to align messaging, lead generation efforts, and targeting

Skills

Key technologies and capabilities for this role

Data AnalysisA/B TestingBuyer PersonasMulti-Channel MarketingEmail MarketingSocial Media MarketingLanding Page OptimizationMarketing AnalyticsExperimentationCross-Functional Collaboration

Questions & Answers

Common questions about this position

What experience is required for the Growth Marketing Specialist role?

A minimum of 5 years’ experience in B2B SaaS demand generation and growth marketing is required, along with demonstrated understanding of integrated campaign architecture, customer decision journey, analytics, marketing automation, CRM tools, Excel or Google Sheets, web analytics like Google Analytics and VWO, and CRO techniques.

What is the salary or compensation for this position?

This information is not specified in the job description.

Is this a remote position or what is the work location?

This information is not specified in the job description.

What does the company culture or team environment look like at Global Payments?

The company features a dynamic team driven by passion for success, focused on delivering best-in-class payment technology, with emphasis on cross-functional collaboration with sales, marketing leadership, and stakeholders.

What makes a strong candidate for this Growth Marketing Specialist role?

Strong candidates will be resourceful, self-motivated, disciplined, able to define and achieve objectives with limited oversight, and have experience with SMB, payments, or point of sale preferred.