Growth Marketing Specialist at Lightspeed Commerce

Berlin, Berlin, Germany

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Commerce, MarketingIndustries

Requirements

3+ years of experience managing performance focused campaigns across search, social, video, display, referral partners and affiliates
Fluent German speaker with flawless writing skills
Business level English proficiency
Expert level proficiency in Google Ads, Google Analytics, Facebook / Instagram Ads, Facebook Business Manager, DV360, YouTube Ads
Experience in using website, SEO and business analytics tools such as Looker or Tableau, Google Analytics, Salesforce or Hubspot
Highly organized and detail oriented
Strong cross-functional collaboration skills
Certified in Google Ads and Google Analytics

Responsibilities

Own the Growth targets for the DACH region
Plan, execute and optimize Lightspeed’s paid media campaigns and collaborate with SEO agency to drive leads for SDR and Sales team
Work with other EMEA performance marketers to share, analyze, and optimize paid campaigns to maximize ROAS
Manage campaign expenses, stay on budget, estimate monthly costs and reconcile discrepancies
Partner with DACH Marketing and Sales Teams to achieve monthly marketing and sales targets
Collaborate with Integrated Marketing Managers to bring to life integrated and multi-channel marketing campaigns and initiatives (e.g., nurture funnels, brand activations)
Track, report, and analyze performance across all marketing channels
Work with creative and brand teams to create, manage, and optimize Youtube, display, paid social and direct media buying campaigns
Present weekly and monthly performance reports to DACH Sales and Marketing teams
Monitor trends, investigate irregularities in performance and troubleshoot ad issues affecting delivery, performance, tracking, and reporting
Support Outbound efforts via media campaigns (list warming) to optimize outreach process and pipeline management

Skills

Paid Media

Google Ads

Facebook Ads

SEO

ROAS

Campaign Optimization

YouTube Ads

Display Ads

Paid Social

Media Buying

Performance Reporting

Google Analytics

Lightspeed Commerce

Provides software solutions for retailers and restaurateurs

About Lightspeed Commerce

Lightspeed Commerce provides software solutions designed specifically for small and medium-sized businesses in the retail and restaurant sectors. Their main products include point-of-sale systems, inventory management tools, and analytics features that help businesses operate more efficiently and engage with customers effectively. These tools work together to streamline operations, allowing businesses to manage sales, track inventory, and analyze performance data all in one place. Unlike many competitors, Lightspeed focuses on a subscription model for its services, which includes ongoing support and updates, as well as transaction fees for payment processing. The company's goal is to enhance global commerce by empowering SMBs with the technology they need to thrive in a competitive marketplace.

Amsterdam, NetherlandsHeadquarters

2005Year Founded

$2.1MTotal Funding

SERIES_ACompany Stage

Enterprise Software, FintechIndustries

1,001-5,000Employees

Benefits

Health Insurance

Unlimited Paid Time Off

Flexible Work Hours

Paid Leave

Extended Healthcare Benefits

Mental Health Support

Lightspeed Equity Scheme

Health & Wellness Credit

Volunteer Day

Risks

Increased competition from SpotOn in the restaurant POS market.

Adyen's Tap to Pay on iPhone poses a threat to Lightspeed's payment solutions.

Candis's financial management solutions could attract Lightspeed's target market.

Differentiation

Lightspeed offers a unified platform for both retail and hospitality businesses.

The company integrates online and offline sales channels for seamless operations.

Lightspeed's subscription model provides consistent revenue through software and transaction fees.

Upsides

Growing demand for unified commerce platforms aligns with Lightspeed's offerings.

Rise of contactless payments presents expansion opportunities for Lightspeed's payment solutions.

Subscription-based models are trending, benefiting Lightspeed's recurring revenue strategy.

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