Growth Marketing Manager - South East Asia at Wise

Singapore

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, Financial Services, TechnologyIndustries

Requirements

At least 5 years of growth/performance/product marketing experience with a focus on growth/performance/campaigns marketing for multiple locations within the South-East Asia regions
Ideally, backgrounds in fintech or related tech/financial services industries and organic marketing channel expertise
Deep understanding of local nuances across markets and skilled in tailoring strategies to fit diverse cultural contexts (localization expertise)
Proactive team player with excellent project planning skills, capable of leading cross-functional initiatives (team collaboration)
Data-driven approach, leveraging data to inform decisions and drive growth
Creative flair in strategies, constantly seeking innovative ways to engage audiences and achieve objectives
Effective communicator, able to articulate ideas clearly and collaborate efficiently with teams and stakeholders
Nice to haves
Strong proficiency in a second language besides English
Familiarity with both global and specific localized marketing channels in the South-East Asia region
Experience with paid marketing strategies/campaigns/channels
Working experience in fintech/financial services/tech/app-based product companies

Responsibilities

Drive growth initiatives and country-level marketing strategies, ensuring significant market penetration and user acquisition
Organize and execute multi-channel marketing campaigns, coordinating closely with internal teams and external partners to maximize reach and impact
Lead product launches in the region, tailoring strategies to meet local needs and preferences
Collaborate closely with paid channels to identify new channels to test and scale successful tactics, optimizing for cost-effective customer acquisition
Collaborate with local partners, including travel agencies, platforms, and expat groups, to explore innovative avenues for transaction volume growth
Work closely with the Organic Social and Influencer marketing teams to drive a strong online presence and increase brand presence in the market
Work closely with the analytics team to monitor campaign performance, generate insights, and produce comprehensive reports to guide future strategies

Skills

Growth Marketing

Multi-channel Campaigns

User Acquisition

Product Launches

Paid Channels

Customer Acquisition

Partnerships

Organic Social

Influencer Marketing

Campaign Analytics

Market Penetration

Wise

Facilitates low-cost international money transfers

About Wise

Wise focuses on international money transfers, providing a low-cost alternative to traditional banks. It uses a peer-to-peer system to match transfers between users in different countries, which helps reduce fees and offers better exchange rates. Customers pay a small, transparent fee for each transaction, and Wise also offers a multi-currency account for managing funds in various currencies. The company aims to maintain high performance and reliability while ensuring transparency and trust with its users.

London, United KingdomHeadquarters

2011Year Founded

$385.5MTotal Funding

IPOCompany Stage

Fintech, Financial ServicesIndustries

5,001-10,000Employees

Benefits

PTO & annual leave

Work from home flexibility

Parental leave

Medical insurance plans

Health & wellbeing discounts

Pension & retirement plans

Social events

Relocation support

Risks

Increased competition from banks integrating Swift services could challenge Wise's market share.

Regulatory scrutiny following Stenn's collapse may increase pressure on Wise.

Bitcoin's low transaction fees could attract customers away from Wise's services.

Differentiation

Wise offers a peer-to-peer system for low-cost international money transfers.

The company provides a multi-currency account for ex-pats, freelancers, and travelers.

Wise's transparent fee structure attracts customers seeking cost-effective money transfer solutions.

Upsides

Partnership with Morgan Stanley enhances Wise's cross-border settlement capabilities.

Expansion into India's remittance market presents significant growth opportunities for Wise.

API integrations offer additional revenue streams and market penetration for Wise.

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