Growth Marketing Manager, Paid Search

Cardiff, Wales, United Kingdom

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£57,000 – £70,000Compensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, Banking, Financial ServicesIndustries

Requirements

The ideal candidate will have experience in paid search and app campaigns, specifically on Google, Microsoft, and Apple platforms. They should possess expert industry knowledge, experience with channel strategy, reporting, budgeting, campaign planning, and partner relationships. Experience leading a small team and supporting EU marketing launches is also required.

Responsibilities

The Growth Marketing Manager will drive growth through paid search and app campaigns, manage channel strategies, and oversee performance across Google, Microsoft, and Apple. Responsibilities include developing channel strategies, conducting tests, collaborating with data and creative teams, experimenting with new channels, leading a team, communicating platform updates, and presenting performance updates to senior stakeholders.

Skills

Paid Search

Google Ads

Microsoft Advertising

Apple Search Ads

Universal App Campaigns

Channel Strategy

Budgeting

Campaign Planning

Partner Relationships

Data Analysis

Marketing Engineering

Product Marketing

Creative Development

Demand Generation

Conversion Optimization

Customer Journey Optimization

Channel Experimentation

Tooling Implementation

Platform Testing

Monzo

Digital-only banking platform for consumers

About Monzo

Monzo operates as a digital-only banking platform focused on providing a modern way for individuals to manage their finances. Its main product is a mobile app that allows users to track their income, spending, and savings easily. The app includes features that help users save money, such as automatically setting aside a portion of their paycheck or rounding up transactions to the nearest dollar. Monzo generates revenue through interest on deposits, fees for certain services, and interchange fees from card transactions, as well as offering overdrafts and personal loans. What sets Monzo apart from traditional banks is its real-time balance updates and instant spending notifications, which help users stay informed about their finances. The goal of Monzo is to provide a convenient, mobile-first banking experience that meets the needs of its growing customer base, which has surpassed 8 million users.

London, United KingdomHeadquarters

2015Year Founded

$1,856.7MTotal Funding

LATE_VCCompany Stage

Fintech, Financial ServicesIndustries

1,001-5,000Employees

Benefits

Competitive salary

Flexible working hours

Work from home

Stock options

32 days of paid vacation and public holidays per year

Health insurance

EAP

Learning budget

Home office stipend

Paid parental leave

Risks

Monzo breached UK banking regulations, risking reputational damage and fines.

Expansion into Europe poses regulatory challenges and potential licensing delays.

Reliance on digital platforms makes Monzo vulnerable to technological disruptions.

Differentiation

Monzo offers real-time spending updates and categorized transactions via a mobile app.

The 'Pots' feature allows users to set aside money for specific purposes.

Monzo Plus provides premium features like custom card designs and travel insurance.

Upsides

Monzo secured $400M in 2024, valuing the bank at $5 billion.

The partnership with SignLive enhances accessibility for Deaf customers.

Expansion into Europe in 2025 could significantly increase Monzo's customer base.

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