Growth Marketing Manager - Greater China at Wise

Singapore

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, Financial Services, TechnologyIndustries

Requirements

Minimum of 5 years of marketing experience, with at least 2 years specifically focused on the China market or Chinese-speaking audiences
Proficiency in key Chinese channels, with experience launching and managing campaigns on platforms such as WeChat, RedNote, and Douyin
Strong preference for experience within the fintech or related industries
Deep understanding of local nuances, skilled in tailoring strategies for diverse cultural contexts and demonstrating strong localization expertise
Data-driven approach: Root strategies in analytics, leveraging data effectively to inform decisions and drive measurable growth
Creativity & innovation: Bring a creative approach to work, consistently seeking ways to engage audiences and achieve business objectives
Teamwork & leadership: A proactive team player with excellent project planning skills, capable of efficiently leading and managing cross-functional initiatives
Effective communication: Able to clearly articulate ideas and collaborate efficiently with both internal teams and external stakeholders
Strong proficiency in Mandarin
Cantonese proficiency is a plus
Nice to have: Experience with Paid Marketing strategies/campaigns/channels
Nice to have: Working experience in fintech/financial services/tech/app-based product companies

Responsibilities

Drive growth initiatives and country-level marketing strategies, ensuring market penetration and user acquisition
Organize and execute multi-channel marketing campaigns, coordinating closely with internal teams and external partners to maximize reach and impact
Lead product launches in the region, tailoring strategies to meet local needs and preferences
Collaborate closely with paid channels and media agencies to identify new channels to test and scale successful tactics, optimizing for cost-effective customer acquisition
Collaborate with local partners, including but not limited to expat groups in China, Chinese diaspora communities in popular destination countries, education and immigration agencies to explore innovative avenues for transaction volume growth
Work closely with the Organic Social and Influencer marketing teams to drive a strong online presence on dedicated platforms, and increase brand presence in the market
Work closely with the analytics team to monitor campaign performance, generate insights, and produce comprehensive reports to guide future strategies

Skills

Growth Marketing

Multi-Channel Campaigns

User Acquisition

Product Launches

Paid Channels

Media Agencies

Customer Acquisition Optimization

Partnership Management

Organic Social

Influencer Marketing

Wise

Facilitates low-cost international money transfers

About Wise

Wise focuses on international money transfers, providing a low-cost alternative to traditional banks. It uses a peer-to-peer system to match transfers between users in different countries, which helps reduce fees and offers better exchange rates. Customers pay a small, transparent fee for each transaction, and Wise also offers a multi-currency account for managing funds in various currencies. The company aims to maintain high performance and reliability while ensuring transparency and trust with its users.

London, United KingdomHeadquarters

2011Year Founded

$385.5MTotal Funding

IPOCompany Stage

Fintech, Financial ServicesIndustries

5,001-10,000Employees

Benefits

PTO & annual leave

Work from home flexibility

Parental leave

Medical insurance plans

Health & wellbeing discounts

Pension & retirement plans

Social events

Relocation support

Risks

Increased competition from banks integrating Swift services could challenge Wise's market share.

Regulatory scrutiny following Stenn's collapse may increase pressure on Wise.

Bitcoin's low transaction fees could attract customers away from Wise's services.

Differentiation

Wise offers a peer-to-peer system for low-cost international money transfers.

The company provides a multi-currency account for ex-pats, freelancers, and travelers.

Wise's transparent fee structure attracts customers seeking cost-effective money transfer solutions.

Upsides

Partnership with Morgan Stanley enhances Wise's cross-border settlement capabilities.

Expansion into India's remittance market presents significant growth opportunities for Wise.

API integrations offer additional revenue streams and market penetration for Wise.

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