Growth Marketing Manager - Europe

London, England, United Kingdom

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, Financial Services, BiotechnologyIndustries

Requirements

Candidates should have 3+ years of experience in digital marketing, with a focus on growth marketing, paid media, or SEO. A demonstrated understanding of key digital marketing channels and their role in the customer journey, including SEO, SEM, social media, and email marketing, is required. Experience with digital advertising platforms like Google Ads, LinkedIn Ads, and Meta Ads, along with analytics tools such as Google Analytics, is necessary. Basic understanding of SEO principles and tools, along with strong analytical skills to interpret data and contribute to data-driven decision-making, are also essential. Excellent written and verbal communication skills are needed.

Responsibilities

The Growth Marketing Manager for Europe will be responsible for assisting in the management and optimization of digital advertising campaigns across various platforms to improve performance metrics and cost-effectiveness. They will support the development and implementation of SEO strategies, including keyword research and on-page optimization, to enhance organic search rankings and traffic. This role involves collecting and analyzing digital marketing performance data to identify trends and prepare initial reports with actionable insights. Collaboration with content and product marketing teams to create and distribute engaging digital content is expected. The manager will own Return on Ad Spend (ROAS) as a key metric and work to improve paid channel efficiency. Additionally, they will support the execution of event and tradeshow strategies, ensuring consistent brand presence and effective lead capture.

Skills

SEO

Digital Marketing

Lead Generation

Campaign Optimization

Data Analysis

Plaid

Connects financial accounts to apps securely

About Plaid

Plaid simplifies financial data management for individuals and businesses by connecting various financial accounts to apps and services. Its main product is a set of APIs that allow developers to integrate financial data into their applications, enabling users to track spending, initiate payments, and access financial services all in one place. Plaid serves a wide range of clients, including app developers and financial institutions, and is used by popular apps like LendingTree and Square. Unlike many competitors, Plaid focuses on providing a comprehensive and scalable platform that supports various financial use cases, such as transactions and identity verification. The company's goal is to enhance the way users interact with their financial data, making it easier and more secure.

San Francisco, CaliforniaHeadquarters

2013Year Founded

$714.3MTotal Funding

SERIES_DCompany Stage

Fintech, Financial ServicesIndustries

1,001-5,000Employees

Benefits

We've got you covered: From medical, life, and 401ks, we’re here to support your physical, mental, and financial wellbeing.

Everyone is an owner: We want everyone to feel ownership over their work - literally, which is why we offer equity to full-time Plaids.

Vacation your way: We want to make sure you have time to meet your personal needs with unlimited PTO and two weeks of synchronous, company-wide vacation.

Grow your skills: Every Plaid is in control of their career development with our learning stipends, tools, and trainings.

Risks

Increased competition from API-based banking solutions like FIS's Code Connect platform.

Potential legal challenges, such as PNC's lawsuit over trademark issues.

Demand for enhanced transparency and security in financial data sharing.

Differentiation

Plaid offers seamless financial data integration through robust APIs for diverse clients.

Plaid's Pay by Bank for Bill Pay provides a cost-effective recurring payment solution.

Plaid's strategic partnerships enhance its value proposition in payroll and payment sectors.

Upsides

Plaid's expansion into the Triangle area indicates growth and increased hiring potential.

Partnership with Dwolla enhances Plaid's presence in the secure payments sector.

Collaboration with Ansa expands market reach through pay-by-bank capabilities for merchants.

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