Minimum of 5 years’ experience in B2B SaaS demand generation and growth marketing
Proven track record
Responsibilities
Lead brand integrated marketing campaigns for various products or channels with the goal of driving brand awareness and revenue for POS SMB
Map target audiences, relevant messages, content, and tactics to the customer journey, resulting in cohesive campaign plans
Measure & optimize campaign performance to achieve revenue growth goals; provide recommendations to improve engagement and conversion
Drive maximum return on investment and cross-channel efficiency
Provide ongoing campaign performance, insights, and goal pacing to internal stakeholders and leaders
Work with Sales Enablement to ensure SDRs and Sales are enabled to successfully convert engagement with prospects from demand gen campaigns
Collaborate with International Marketing, Field Marketing, and Partner Marketing counterparts to extend campaigns into other go-to-market channels and regions
Evaluate new vendors, manage campaign budget and related vendor onboarding
Present campaign updates at marketing all-hands meetings and other forums on a regular basis