Demand Generation Manager
OloSalary not specified
Full Time
Mid-level (3 to 4 years), Senior (5 to 8 years)
Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Payments Technology, FinTech, Merchant ServicesIndustries
Requirements
- Minimum of 5 years’ experience in B2B SaaS demand generation and growth marketing
- Proven track record
Responsibilities
- Lead brand integrated marketing campaigns for various products or channels with the goal of driving brand awareness and revenue for POS SMB
- Map target audiences, relevant messages, content, and tactics to the customer journey, resulting in cohesive campaign plans
- Measure & optimize campaign performance to achieve revenue growth goals; provide recommendations to improve engagement and conversion
- Drive maximum return on investment and cross-channel efficiency
- Provide ongoing campaign performance, insights, and goal pacing to internal stakeholders and leaders
- Work with Sales Enablement to ensure SDRs and Sales are enabled to successfully convert engagement with prospects from demand gen campaigns
- Collaborate with International Marketing, Field Marketing, and Partner Marketing counterparts to extend campaigns into other go-to-market channels and regions
- Evaluate new vendors, manage campaign budget and related vendor onboarding
- Present campaign updates at marketing all-hands meetings and other forums on a regular basis
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
Is this Growth Marketing Manager position remote?
Yes, the position is remote.
What are the key responsibilities of the Growth Marketing Manager?
The role involves developing and orchestrating acquisition marketing plans for small business merchants in the Americas using integrated, omni-channel campaigns, and leading brand integrated marketing campaigns to drive brand awareness and revenue for POS SMB.
What skills and experience are required for this role?
The role requires being a results-driven marketer who is innovative, takes initiative, has a deep understanding of the customer, and extensive experience running campaigns that align with the customer decision journey using paid and organic marketing channels to drive growth and retention.
What is the company culture like at Global Payments?
The company has a dynamic team driven by passion for success, with a marketing vision focused on putting the customer at the center, driving growth, and delivering improved value, while aiming for best outcomes for customers, employees, and the business.
What makes a strong candidate for the Growth Marketing Manager role?
A strong candidate is results-driven, innovative, takes initiative, deeply understands the customer, and has extensive experience with omni-channel campaigns aligned to the customer decision journey using paid and organic channels to drive revenue growth.
Global Payments
Payment technologies and software solutions
About Global Payments
N/AHeadquarters
N/AYear Founded
N/ACompany Stage
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