Ecosystem Growth Manager
Injective LabsSalary not specified
- Full Time
- Mid-level (3 to 4 years)
$120,000 – $160,000Compensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Cryptocurrency, Blockchain, MarketingIndustries
Requirements
Candidates should possess 3-5 years of experience in growth marketing, with a strong understanding of Web3 and DeFi concepts. They should have experience in defining go-to-market strategies, user lifecycle management, and product positioning, along with the ability to translate complex protocols into compelling user value. Experience in conducting user research, analyzing market intelligence, and leveraging data insights to inform product roadmaps and campaign strategies is also required.
Responsibilities
The Growth Marketing Hacker will own the go-to-market strategy for the Crypto.com DeFi Wallet, focusing on user acquisition, engagement, and retention across various channels including email, app, social, content, and community. They will partner with product and strategy teams to define messaging and user personas, lead GTM execution for new features like token swaps and staking, conduct user research to identify market gaps, and drive growth loops through aligned product incentives and user behavior. Additionally, they will coordinate cross-functional teams, report on KPIs, and optimize user flows to enhance wallet usage and drive overall adoption within the Crypto.com ecosystem.
Skills
User Acquisition
User Engagement
User Retention
Go-to-Market Strategy
Web3
DeFi
Email Marketing
App Marketing
Social Media Marketing
Content Marketing
Community Management
User Research
Market Intelligence
Data Analysis
Product Roadmapping
Growth Loops
Token Swaps
Staking
Crypto.com
Cryptocurrency trading and financial services platform
About Crypto.com
Crypto.com provides a platform for trading and managing cryptocurrencies, catering to over 100 million customers worldwide. Users can buy, sell, and store various cryptocurrencies while benefiting from services like transaction processing and card issuance. The platform generates revenue primarily through transaction fees and premium services, ensuring a secure and user-friendly experience. What sets Crypto.com apart from its competitors is its strong focus on regulatory compliance, security, and privacy certifications, which builds trust among users. The company's goal is to accelerate cryptocurrency adoption, aiming to have 'Cryptocurrency in Every Wallet™' and to support builders and entrepreneurs in creating a more equitable digital ecosystem.
Key Metrics
Central and Western District, Hong KongHeadquarters
2016Year Founded
$24.3MTotal Funding
SERIES_ACompany Stage
Fintech, Crypto & Web3Industries
5,001-10,000Employees